2012 saw the most creative and populated edition of The Project yet
August 22nd, 2012
Now in its 5th year, participating exhibitors, designers, architects, artists and students have taken The Project to a whole other level and the results were more engaging, colourful and creative than ever.
The brief this year (provided by Woodhead) was titled ’Activate Environments’ and each collaboration were asked to ’create the fourth dimension, bring forms and space to life, take action and revive, invigorate and awaken’.
We noticed some key themes in the responses to the brief:
Bespoke Tile & Stone with Michael Kai
Art installations
Whether it was a 5.6-metre long mosaic depiction of Flinders St Station (Bespoke Tile & Stone with photographer Michael Kai) or live events such as Artists at Work (Chairbiz with 10 Melbourne artists), art was a constant companion to The Project. Graffitists also played a lead role, taking their aerosol cans to the event at Smeg (with SJB), and at Zip’s pop up space by Studio Equator.
Smeg with SJB
Artists at Work with Chairbiz
Zip with Studio Equator
Experiential
Interactive installations invited visitors to engage through all of the senses at Interface (with Baldasso Cortese, DesignInc, Emma Coulter, Little Wonder, Motherbird and Suters) and Great Dane (with their Whisky Den created by DesignOffice and sponsored by local bar The Beaufort). And exhibitors also used circulation and movement to express their story, such as Zenith’s journey through time designed by Rothelowman.
Interface with Baldasso Cortese, DesignInc, Emma Coulter, Little Wonder, Motherbird and Suters
Great Dane with DesignOffice and The Beaufort
Changing installations
It was easy being green at Euroluce/Haworth (with Nexus Designs) who asked visitors to take a green sticker from their wall, leaving an imprint of the days events. While Temperature Design’s showroom (by Clare Cousins Architects) was transformed into a colourful carnival, where ribbon was written on and tied around the walls to enter their competition.
Temperature Design with Clare Cousins Architects
Euroluce/Haworth with Nexus Designs
Creative competitions
At Oly, Hecker Guthrie asked visitors to sketch an interior to match one of the ’Oly Ten’ chairs and Reece became a modelling workshop as Daniel Dalla Riva of Six Hats invited guests to form miniature clay baths inspired by Zaha Hadid to enter the competition for a trip to Spain.
Oly with Hecker Guthrie
Reece with Six Hats
We have an extensive image gallery of The Project coming up, with more images of all those mentioned above and even more from the following equally as impressive collaborations:
Eastern Commercial Furniture with FMSA
Indesign with Toby Horrocks Architecture (at Corporate Culture)
Inlite with Hassell
Insitu Furniture with V-Arc
Poliform with Adele Locke
Signature Floorconcepts with HBO + EMTB
Space Furniture with Hassell and Condensed
Stylecraft with RMIT Interior Design
Viabizzuno with Geyer
Woven Image with Bang Design
Zenith with Rothelowman
Dont forget you can still vote in the People’s Choice Award until 31 August.
Images © Spy Photography and Nicole England Photography
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
A set of hotel reinventions and heritage reimaginings is emerging in Sydney, revealing the harbour city’s more exciting, cultural side.
It’s the million-dollar question: what does the future of work look like? Herman Miller has put it to Australia’s top design minds to conceptualise what that future might look like, in its inaugural ‘Work, Redefined’ design challenge.
On Thursday 15 October Tiger launched the Tiger Translate Global Showcase event at the Wharf Restaurant in Sydney’s Harbour. The event came alive with an exclusive party featuring a host of DJ’s, live art and Tiger beer.
Hanex 100% Acrylic Solid Surface is an ideal surface material for residential and commercial applications because of its beauty, durability, aesthetics, design flexibility and colour choices. Dimensions: Standard sheet size: 3680 x 760 x 12mm Applications: Residential: Kitchen and bathroom benchtops, integrated sinks and bowls, bathroom and wall cladding, lighting and objects of art. Commercial: […]
The internet never sleeps! Here's the stuff you might have missed
An outstanding line-up of participants will contribute to a beautifully curated exhibition in Thailand that delves deep into the collective thinking of architecture in our region and helps set a progressive agenda for the future of design.
2024’s theme, “Reawaken,” calls for a journey through reinvention and sustainability.
A hair salon in the Japanese capital blends a language of metal and water in a distinctive, original design.
When iconic brands wield their influence, the ripples extend far beyond aesthetics. And so when the MillerKnoll collective formed, the very concept of design shifted, supercharging the industry’s aspiration to create a better world into an unwavering sense of responsibility to do so.