red dot for Australian Designs

March 15th, 2012

Six Australian products have been recognised with a red dot at the red dot award: product design 2012.

The annual design award, which this year received more than 14,000 entries from over 70 countries, reviews products based on level of innovation, functionality, self-explanatory quality and environmental compatibility across 19 categories.

ATEM Camera Converter

You Brew

For products awarded the coveted ’red dot’, the accolade is a seal of quality for aesthetic forms, moving trends and designers with a strong sense of responsibility.

The 6 Australian-designed products to receive a red dot this year were the BFP800 Kitchen Wizz Pro and the BDC600xl You Brew drip coffee machine from Breville, and 4 products from Blackmagic Design – the HyperDeck Shuttle uncompressed video recorder, Heavy Duty Mini Converter, ATEM Camera Converter and UltraStudio 3D uncompressed video edition solution.

Kitchen Wizz Pro

HyperDeck Shuttle

Heavy Duty Mini Converter

“Companies have realised that investing in design offers a considerable added value. In the end, the design of a product is the most important incentive for the purchase decision of a consumer,” said Professor Peter Zec, CEO of red dot.

“The red dot… serves as an indicator for the creative performance of designers. Thus, these creative heads gain recognition for their work and companies can find out which designers achieve above-average results.”