Woodhead break from tradition with Miele, redesigning their Australian and New Zealand displays.
September 2nd, 2008
Internationally renowned German appliance company, Miele, is currently completing a major refurbishment of its retail displays in Australia and New Zealand.
Miele have entrusted the job with the architecture and design firm, Woodhead, and asked them to create displays that would challenge the traditional appliance retail display.
Each display module is designed to frame Miele’s ovens, microwaves, steam ovens and coffee machines within a seemless black surround.
"The gallery design was intended to engage the customer on a different intellectual and emotional level and to evoke a connection of dynamic association with the Miele brand," says Kestie Lane, project designer from Woodhead.
Described as a concept as ‘unique as an art installation’, the gallery-style displays use a number of unique features including a black glass casing, sitting flush with the appliances as well as custom-designed wallpaper specifically for Miele.
With 10 showrooms completed to-date the response has been positive. Winnings Newcastle store manager Andrew Murrell is noticing the benefits.
"We have noticed a marked increase in consumer interest in their range since it’s been installed," he says. "This is partially because no other display compares to it in this region, but also as it shows the product to its full potential."
For those in Brisbane, make sure you head out to the stunning new Miele gallery space at Eagle Farm, or during Brisbane in Design on Saturday 20 September, you can catch up with Miele in the Cibo Kitchens showroom in Fortitude Valley, where they are sharing with Zip Heaters for the event.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Create a configuration to suit your needs with this curved collection.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Father and son designers, Winston and Alex Shu, launch a new incubation model for the design community threatened by Hong Kong’s competitive markets and downscaled breakthrough opportunities.
Inside the internationally award-winning Quay Quarter Tower in Sydney, AMP’s workplace by Hassell has been likened to a biophilic, vertical village.
Remastering icons is certainly nothing new; think the Volkswagen Beetle, the Apple computer, the digital re-re-release of Stanley Kubrick’s 2001: A Space Odyssey – the list goes on. However, what’s most important here is that none of these classics were ‘recreated’ – but rather ‘remastered’.
The internet never sleeps! Here's the stuff you might have missed
The Australian Design Centre (ADC) this year celebrates 60 years! A series of events are coming up to mark the occasion.
Available now across Australia, Eden TPO is setting new standards in terms of not just sustainability, but also style.