09 December 2009

Breathe Architecture for Lulamae Pop-Up

Architects breathe life into Melbourne Central temporary fashion boutique

Blink and you might miss this sustainable pop-up store on the lower ground floor of Melbourne Central.

The temporary boutique, housing the cutesy clothing and accessories collection by Lulamae, literally popped up on 1 December, for a two-month period ending at the end of January.

The entire fit out of the store is constructed from 100% post-consumer waste recycled cardboard, which despite how humble it may sound, has been transformed into a boutique fit out fit for a king.

The pre-cut panels turned up flat packed, folded and were slotted into place on the spot for the stay.

Drawn-on classical columns provide an elegant neoclassical streetscape to the exterior design of the casual commercial space.

Cardboard tubes held in place by beautifully cut brackets provide the much-needed rails for showcasing the Lulamae clothing range on their hangers, whilst a cardboard cabinet with doodled detailing displays folded items.

When Lulamae’s time comes to ‘pop-down’, the streetscape will be folded up neatly, packed away to provide a regal re-incarnation elsewhere.

Breathe Architecture

breathe.com.au