Insitu Furniture give an insight into their company – where they’ve come from, where they are now, and what we can expect from them next.
August 2nd, 2011
What does your company supply?
Modern European and Australian designer furniture for commercial, hospitality, institutional and residential clients. Partners include Plank, Casamania, Hussl, Zeitraum, Billiani, Alma, Casprini, Dexo, Zilio, Lebello, Xilo, Bluesquare, BRF & Dd.

Forum
Howdid the company start?
Insitu began in 1998 with the purpose of servicing clients in the seating and workstation fields. In 2001, with its own brand and clientele, Insitu became independent of the parent company and has since diversified its product range into a much broader range of loose furniture to supply product that answers to a broad range of design and contract needs including residential and institutional projects.
Where do you distribute?
Across Australia, with showrooms in Melbourne and Sydney and agents in Adelaide, Perth, Brisbane and Canberra.

Croissant lounge
Describe your customers.
Architects, interior designers, decorators, project managers, builders and end users from the commercial, hospitality, institutional and residential sectors.
What sets your company apart?
Exceptional quality product and customer service. Exclusivity for many of the leading European suppliers noted above. A clear design aesthetic across our product range focused on modern design and product innovation using modern and traditional materials.
Timber, metal, hand woven synthetic rattan, nylon and plastic polymers and the latest compounds all feature in various ranges we represent.
A product range that covers the whole spectrum of price levels, while still offering original modern design.

Amarcord Blu
What are your clients’ priorities at the moment?
Products that have been made with consideration for the environment. Products made from natural materials or carry a Green star rating.
What is good design to you?
The creation of an authentic, quality product that is functional, pleasing to the senses of sight and touch and is created with care and attention given to our natural environment.

Morph lounge
What does the future hold?
Exciting times ahead with the new extensive ranges due to arrive.
Insitu Furniture
insitufurniture.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The newest brand to emerge from Cosentino’s creative crucible is Ēclos, a next-generation mineral surface that embodies the organic beauty and tactility of marble in a precision-mineral surface or material.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.
On Friday, 18 June 2021, Caroma on Collins is opening its doors to local architecture and design professionals, one and all, to gather, learn and grow knowledge together, around the pertinent topic of sustainability.
The Project in 2013 worked to the theme of “Process” and the results were nothing short of extraordinary. Pip Daly brings you a summary of this years participants.
The internet never sleeps! Here's the stuff you might have missed
FK hosted a standout Melbourne Design Week event with a panel on adaptive reuse and renewable real estate at 500 Bourke, featuring previous contributor Nicky Drobis and our editor as moderator.
J.AR OFFICE’s hospitality venue in Brisbane strives to create a small oasis of shade and greenery amidst the concrete jungle of the city. Jared Webb tells us more.