Electrolux has announced the theme for its popular global design competition that annually receives more than 1,700 submissions from over 60 countries. In 2015 – its 13th year – the Electrolux Design Lab competition is looking for innovative ideas under the theme of ‘Healthy Happy Kids’. This year there is even more reason to join the competition with the cash prize now doubled and the winner receiving 10,000 Euros and a six-month paid internship at Electrolux.

Lars Erikson, Senior Vice President of Design at Electrolux and Head of the Design Lab Jury, launches this year’s competition, saying: “Electrolux Design Lab is an exciting competition that drives innovation, spurs creativity and gives us a look into the future of home appliances. It also allows us to connect and collaborate with young, talented designers from around the world who want to make a difference. For 2015, children are at the heart of Design Lab with the theme ‘Healthy Happy Kids’. We’re looking for new solutions and bold ideas that will help improve the everyday lives of families with kids. I’m excited about this new challenge and look forward to receiving all the creative ideas. Let the competition begin!”

Prize doubled in 2015

Electrolux Design Lab offers design students a platform to showcase their work to the world and has led directly to design jobs and business opportunities for many of the contestants over the years. First prize in the competition is a six-month paid internship at an Electrolux global design centre. Half of the winners in previous years have continued to work for Electrolux after this internship period. Additionally, the competition hands out cash prizes, which this year have been doubled. The winner now receives 10,000 Euros, with a second prize of 6,000 Euros and third prize of 4,000 Euros. The competition also hands out a People’s Choice Award of 2,000 Euros to the concept which collects the most online votes.

Online competition leading to global recognition

The competition seeks ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification. Taking part in the competition is simple; the participants submit a description of an idea, a visual sketch illustrating the idea, and a description of the consumer benefits of their idea. The competition opens for entries on March 4, 2015, and the submission deadline for the competition is April 8, 2015. More about the competition and brief can be found on the Design Lab website, at www.electroluxdesignlab.com.

The best submissions are published on the Design Lab website and can be promoted on social media. Conducting the competition in stages enables further engagement; the students develop their concepts throughout the competition, post and share new content and write a development blog. They will receive feedback from experts at Electrolux during the selection process. The winner of the competition will be chosen by a jury of world-renowned professionals at the end of 2015.

Design Lab
electroluxdesignlab.com