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Australian property developer has revealed its new Piazza in the heart of Parramatta.



March 23rd, 2015

Buttressed by the magnificent heritage-listed Parramatta Park and the thriving Parramatta town centre; the Piazza at V by Crown is set to become one of the most talked-about new meeting places in Parramatta; home to two iconic V-shaped columns, each standing a striking three storeys tall; nine dining and retail tenancies and a state-of-the art archaeological showcase.

Just beyond the Piazza’s edge, less than 200 metres away is Parramatta Square the focal point of Parramatta City Council’s multi-billion dollar revitalisation of its city centre; which will eventually boast a new library with cutting edge technology; art gallery; pedestrian links to a major transport interchange and a large open-air public space earmarked for community events and festivals.

Koichi Takada Architects and Allen Jack+Cottier Architects – the two teams behind the stunning concept design of V by Crown’s Piazza – have woven natural elements of granite and wood throughout the space; creating a seamless transition from the pavement, through the Piazza and into V by Crown’s grand foyer.

Contemporary materials, including perforated mesh used on columns, corners and edges, will create a fresh, youthful feel; while curved horizontal timber beams will create intimate zones and divide the Piazza’s public space.

“It’s the perfect place to meet friends and business clients for coffee, lunch or dinner. The Piazza is close to everything but still tucked away from the hustle and bustle of Parramatta’s streets, in a relaxed modern setting,” Anthony Falas, Crown Group’s Project and Commercial Sales Director explains.

The Piazza at V by Crown will be located on the corner of Macquarie and Marsden streets in the heart of Parramatta.

Heralded by local media as a ‘Vertical Village,’ V by Crown includes 590 apartments and five-star resort-style facilities including landscaped gardens, a private pool deck, wine room and a stunning 25-metre lap pool.

An archaeological showcase within the Piazza will display artefacts uncovered during site excavation including pieces of interest from the historic Wheatsheaf Hotel, one of Sydney’s oldest pubs.

Pierre Abrahamse, Crown Group’s National Development Director says the Piazza has been designed with Parramatta’s growth in mind.

Voted last year by the Urban Development Institute of Australia as Sydney’s most liveable suburb, Parramatta is forecast to grow in population by 40 per cent, to 201 000 people by 2031.

The city produces an impressive $15 billion in gross regional production every year and home to regional offices of Deloitte, Westfield, GE money, AMP, Bankwest, Commonwealth Bank, QBE, Sydney Water and Suncorp.

“We’re seeing more and more large Australian and international corporations coming here. Parramatta is inarguably Sydney’s second CBD and growing fast,” Pierre says.

“The V by Crown Piazza will be one of the most central, easily recognized meeting points in Sydney and we’re excited to see this amazing space come to life,” he says.

Now in stage two of construction V by Crown is scheduled for completion in early 2017.

A premium selection of one, two and three bedroom apartments are now available from $521,000.
Crown Group is now accepting leasing enquiries for retail, restaurant and café spaces including spaces within the Piazza and spaces for lease with direct street access.

Crown Group

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