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Design on the Move as Dan Cox joins Hassell

This month Dan Cox joins Hassell as Principal and he brings with him not only expertise in the sectors of workplace, hospitality and retail design but his passion for his craft along with his engaging and vital personality.

Dan Cox comes to Hassell from Carr where he was interiors lead on many award-winning projects that included Jackalope Hotel in Victoria’s Mornington Peninsula wine region, Red Energy’s workplace and a suite of international offices for law firm Norton Rose Fulbright. His tenure at Carr has honed his skill well and he brings to his new position a wealth of expertise that will complement and extend the Hassell offering.

Born in Perth, Cox came to Melbourne as a 21-year old student and after studying at RMIT University received a Bachelor of Arts, Interior Design. He then moved to Carr to work with the inimitable Sue Carr and, during his 15-year tenure at the practice, was involved in many high profile commissions, creating memorable project outcomes and forging lasting creative relationships.

Cox is fascinated by the link between activity, behaviour and the emotional response to space, as well as design’s capacity to make our world a better place, especially in the face of rapid change. His easy personality ensures that relationships are established quickly however at the heart of every design is an understanding of what the client requires and an attitude of ‘service’ to ensure the best outcome.

Hassell in action: the renowned studio’s highly creative outcomes underpinned by rigorous strategic outcomes were all part of the allure for Cox.

Extrapolating his ideas on design and the new position Cox commented, “At the heart of each project the experience of the people is key focus, this combined with an empathy and deep understanding of context and place enables us to create spaces people love, this really excites me about Hassell.”

He further commented, “I have always been drawn to Hassell as a result of their highly creative design outcomes that is also underpinned by rigorous strategic intelligence. As a protagonist I advocate for change. I am optimistic there is always a better way to influence the future through deep analysis and design.”

Joining Hassell affords Cox the opportunity to further spread his wings and both the practice and its clients will be the beneficiary. As a driven and talented creative, Cox is certain to win many new friends and forge a great relationship with his new clients and peers. He said, “I am thrilled to join the Hassell gang, a talented and positive force.” And so one force joins with another and it’s certain to be a dynamic and rewarding journey for everyone.

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