Hella Jongerius is the newly appointed Design Director for contemporary made-to-order Dutch rug company Danskina. We caught up with the designer during Milan Design Week to hear more about her creative vision for the company.
May 21st, 2014
The Danskina stand at the Rho fairgrounds during Salone del Mobile 2014 was decked in rugs of seemingly every cheery colour and hue. These were the first product presentations by its new Design Director Hella Jongerius, who was appointed to the post just last year by the company’s co-owners Kvadrat and Maharam.
Danskina was founded in 1973 in the Netherlands by Piet and Ina van Eijken and is recognised for its product quality and innovation. It is also known for having collaborated with design talents such as Ulf Moritz and Cristian Zuzunaga. Now, the company is ready to chart a new course. Under Jongerius’ leadership, it has launched a renewed product range, and has extended its offering to include products not just for the residential market, but also for contract. We find out more from Jongerius herself.
What is your vision for Danskina now that you are its Design Director?
The idea is to [focus on the] design [of] the yarns. With the special yarns we will start to design carpets. It’s not about huge patterns, but it’s more about nice structures, nice techniques, nice materials, and also innovation, like the Cork and Felt collection, which is a new idea.
With Danskina, innovation with the yarn was always important; they were always looking to the yarn.
What do you see as some of the similarities between your own design aesthetic and values and a brand like Danskina?
I think in my other textile work, it’s also about material innovation, and also to have combinations where you take an old technique and a very new yarn and mix it to get interesting new combinations. I think that’s what you see here [with Danskina]. But also, the colour work [in this new collection] is, I think, my own ‘signature’.
[I’m presenting] a few of the ideas here, but [at the beginning I] was more focused on finding good suppliers that have the quality that I like. So it was first to get the basics right for the company. And now that we have a nice network of suppliers, of producers, we can come out with a nice collection. Also, what I find important is that the collection is not only done for the residential market, but is also for projects. There’s not a lot of rug design companies that fulfill [both] the contract and [residential markets].
New – Bold (swatch sample shown here), is also made from 100 per cent pure New Zealand wool in India. Thick, warm and tactile, they each feature an appealing irregularity that comes from processes used in their making
The collection certainly includes a good amount of striking colour choices…
Years ago, people would only dare to bring some colour into the house with cushions. But I think people are now becoming more daring; [they are willing to] have a more explicit carpet on the floor. I saw it [at the recent] IMM Cologne… the colours sold the best.
Keep up to date with the latest and greatest from our industry BFF's!
Located in the gallery precinct of Vienna’s historic old town, the V-ZUG brand display team set out to do something different for a new market, and the outcome is breathtaking.
Updated with a new tri-layer oak construction and refreshed colour palette, GH Commercial’s Chateau Oak engineered timber by Godfrey Hirst provides architects and designers with a flooring solution that combines sustainability, beauty and stability.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
A milestone event was hosted by Kvadrat Maharam in November to celebrate Maharam and Paul Smith’s 20-year Collaboration, held at the Anibou Showroom in Cremorne.
Kate Stokes of Coco Flip recently launched the Bellini collection, a series of seats that responds to a gap in the market for comfortable bench seating. It feels both laid back and luxe.
Capturing the vibrant rows of Dutch flower fields, Studio Truly Truly has designed Suunta, a textile range developed in collaboration with Kvadrat. Find out more about the inspiration behind this new offering.
The internet never sleeps! Here's the stuff you might have missed
The Regional Architecture Association (RAA) is planning something big for regional New South Wales! MiCRO kicks off in March, but not before a lead-up online event on 21st February.
SEE HOW GROUP has completed Ricoh HK with an emphasis on wellbeing, integrated technology and an overall tone of understatement.
Sullivan+Strumpf Sydney kicks off the year with a compelling showcase featuring two significant bodies of work by renowned Aboriginal artist Tony Albert.