Under the Art Direction of Tilman Thürmer, COORDINATION ASIA have created Shanghai’s first film museum – one driven by interaction and dialogue.
December 3rd, 2014
Shanghai Film Museum, which recently took home the 2014 Golden Pin Design Award, is the first of its kind in the city. Spanning 15,000 square metres and four floors, the museum tells the story of Shanghai filmmaking, from its beginning in 1896 until present day.
The promotion of dialogue is at the very core of the project.
As the first film museum in Shanghai, it takes its role in promoting the city’s film industry – and the industry as a whole – very seriously. Aside from 3,000 historic exhibits, the museum features 70 interactive installations that allow visitors to be active participants in the world of movies and movie-making.
The museum seamlessly integrates historical relics in interactive environments. Be it by dubbing classical films in a real sound studio, walking through a lifelike film set on Shanghai’s famous Nanjing Road or by becoming a star on the ‘Carpet of Lights’, where virtual fans and photographers flash their cameras trying to capture the ‘celebrity’ that just passed by; in the Shanghai Film Museum, visitors are actors instead of viewers.
Not just a temple to history, the museum also makes a conscious and clear link to the present and future of filmmaking by integrating fully equipped real-time production studios, in which visitors can participate in the craft of filmmaking. There are also DIY workshops, a 4D cinema, a multifunctional event space, a shop and a cafe.
Photos: Tilman Thürmer / COORDINATION ASIA Ltd
COORDINATION ASIA
coordination.asia
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The internet never sleeps! Here's the stuff you might have missed
Extrapolating the typology of farmhouse architecture, Cameron Anderson Architects (CAARCH) has drawn on the local architecture of Mudgee in both form and materiality to deliver a surprising suite of buildings.
Leading the charge for sustainable design, X+O and Nudie Jeans are both making a statement in Brisbane and doing it with creativity and innovation.