Celebrating The Opening Of Fritz Hansen Lounge

May 9th, 2019

Tags: fritz hansen, Fritz Hansen Lounge, jaime hayon, launch party, Party, showroom opening, Tan Boon Liat Building

At 9pm, the Tan Boon Liat building is usually quiet. But not last Friday.

On 3 May 2019, starting at 9pm and lasting through the night, Fritz Hansen and retailer partner W.Atelier celebrated the Danish brand’s permanent presence in the building with a party attended by some 200 industry friends and partners.

Lit by a disco ball, the opening party of the Fritz Hansen Lounge featured music by Darker Than Wax’s DJ Kaye, natural wines, craft cocktails by EC Proof, and the showroom’s designer – the inimitable Jaime Hayon.

The Fritz Hansen Lounge is the first showroom designed by Hayon in Southeast Asia. Like the brand’s flagship store in Xi’an (look out for a feature in Cubes July issue!), Singapore’s Fritz Hansen Lounge has been designed as a lifestyle space that encourages guests to hang out and immerse themselves in Fritz Hansen’s Scandi culture.

Were you at the party with us? Find out from the gallery below!

Look out for a post dedicated to the design of the Fritz Hansen Lounge!

Photos courtesy of W.Atelier

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