You had your say, now the designer gets his. Pete Ford of Think!OTS voices his view on the Aussie Pavilion.
June 22nd, 2010
Controversy over the Ozzie Pav? Bring it on! I love that the limited exposure to the final exhibition works of the pavilion has generated any response at all.
It is, after all, the Australian Pavilion and we all should get involved and have an opinion – constructive or otherwise.
In terms of success, regardless of what you think of the design, the pavilion is a major hit for all of our audiences, from the Joe Punter that visits for entertainment right through to Ministers and trade delegates.
As of this week we hit over 1.5milion visitors for the public space; the pavilion rates in the top 5 to see at the expo out of the 220-plus pavilions on show – it continues to generate PR to reach the rest of the Chinese and international audience that won’t be visiting so it gets Australia out to the broader audience.
It meets the brief – with gusto. I know I’m biased, but I’ve visited a lot of pavilions at the event and it more than holds it’s own in all areas of design, from the exterior through to the interior, exhibit and multi-media.
It is one of a handful of pavilions that continues to engage on the inside as well as the outside – it is a sad fact that most pavilions are not worth the 2 to 3 hour wait to get in – the best part is the view from the outside.
The partnership with Wood Marsh for the design (and with Bovis Lend Lease for the construction and production) on this project has created a pavilion that engages the more you move through it and experience it.
That is the bottom line – a pavilion is a marketing exercise as well as a communications program.
Have we created a product that the works across all media from Social through to above-the-line? Yes. Is it a must see expo experience? Yes. Does it work at a deeper level for trade and education? Yes. Does it look great?
Well… you cats will judge that but whether you like it or not, approve of it or don’t, think that there is too much indigenous art or not enough (you really can’t please some people!) there is no denying that as a pavilion it is successful in meeting the brief and succeeding in getting the message out there.
Now… feel free to disagree it is, after all, our pavilion!
Australian Pavilion
http://www.australianpavilion.com/
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Journey alongside Australian designer Ross Didier as he introduces a new chapter in the magical folklore of his iconic FABLE Collection.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Construction company Porter Davis is radically overhauling its workplace with the help of a former US forensic detective and prisons expert.
The internet never sleeps! Here's the stuff you might have missed
The latest iteration of Tanatap deploys walls as a key architectural device to create both a cooler microclimate and elevated spatial experience.
In what is a growing workplace precinct, Fieldwork has wrapped a distinctive skin of operable screens around this office block.