We visit Porcelanosa’s international headquarters in Spain and find there’s more to the product than meets the eye.
May 11th, 2010
Located 50km from Valencia in Spain, Porcelanosa’s international headquarters is a sight to behold.
On arrival the visitor is welcomed by a sleek, modern, Hollywood-esque entrance, the main portal to the headquarters’ 30,000m2 of factory space, studios, and showrooms.
Representing eight brands worldwide, Porcelanosa is easily one of the biggest tile, kitchen, spa and bathroom brands in Europe.
And each arm of the brand has its own factory, and adjoining showroom – all located just outside Valencia.
Product lines are highly industrialised, produced using the latest technology, and created through extensive research and development.
R&D facilities are also located at the headquarters, where there is a quick and easy interchange of information and knowledge between all areas of production.
Aiding this is the company’s fleet of bicycles – one for each employee – transporting team members around the factory with pedal power.
While they are a global company, Porcelanosa are quick to acknowledge their roots and, connected to each showroom is a restaurant where they serve delicious Spanish cuisine.
At the helm of each restaurant is a Master Chef, who shares with visitors the finer elements of Spanish living, thus fusing Porcelanosa’s product with their culture.
The headquarters, like their product, is altogether impressive and, with ambassadors like George Clooney and Nicole Kidman, you know you’re on to a good thing!
INDESIGN is on instagram
The internet never sleeps! Here's the stuff you might have missed