Gaggenau’s rich history spans more than three centuries. During this time, the German-based company has redefined what it means to be a brand. Its new showroom in Melbourne takes this one step further to reinforce how exquisite design can allow a home’s true soul to sing.

Gaggenau reveals EB 333 – an evolution of the iconic 90cm wide oven; a revitalised design on an already classic piece of design.

The space works to build an emotional brand connection, steering clear of stereotypical retail clichés.

Peer behind the calming timber reception and you will be surprised to find bursts of pink, orange and blue. This dermatology clinic breaks with convention to offer a new way of projecting professionalism and comfort.