Stylecraft’s new Adelaide showroom, designed by Woods Bagot, brings a welcoming lightness to the mezzanine of 11 Waymouth Street.
September 2nd, 2021
An arched entrance at the top of a spiral staircase gives an unexpected moment of warmth to visitors stepping into the mezzanine level of 11 Waymouth Street.
The arches are a signature detail of Stylecraft’s showroom update by Woods Bagot, providing a passage that transports visitors out of the lobby below and into the new space.
Upon entry, the soft, curved form of a Tacchini Julep Sofa designed by Jonas Wagell sits centred and accompanied by Soap side and coffee tables also by Tacchini and a Laguna table lamp by Artemide, one of Stylecraft’s latest brand additions.
The showroom features the latest furniture and lighting from Stylecraft’s local and international suppliers, while objects and ceramics from Adelaide’s JamFactory highlight local artisans and makers.
One wall opposite the entrance has custom shelving displaying Stylecraft’s range of chairs, while different sections of the showroom exhibit both relaxed and corporate spaces.
The lobby of 11 Waymouth Street boasts custom furniture by local designer Ross Gardam, whose furniture is featured in the Stylecraft showroom upstairs.
“It was a really nice process collaborating with Alice at Woods Bagot and the Stylecraft team. Alice had a strong vision for the relaxed nature of the product which dovetailed perfectly with the production of the Adapt Soft range,” says Gardam.
Gardam’s team had received a number of enquiries requesting a softer, more residential version of the Adapt range. With this concept already in mind, says Gardam, the Waymouth project allowed “the perfect opportunity to investigate how this could be achieved”.
The Adapt Soft designs, which are slightly altered from his aptly named Adapt range, have kept the same dimensions as the original so that the products can be used in unison, while small additions have been made to make the Soft range more suitable for relaxed environments.
“The major change is the inclusion of the semi attached rear cushions which are a composite feather fibre” says Gardam. “The cushions in combination with a quilted feather overlay to the seat creates a more relaxed aesthetic with an elevated comfort level”.
The interest from other architects and specifiers made “the decision to make the Adapt Soft a permanent part of our product range an easy one,” says Gardam.
In the Lobby of 11 Waymouth Street, Ross Gardam’s Adapt Soft lounges are coupled with Hoshi armchairs by Canberra-based SKEEHAN. On one side of the lobby, a timber spiral staircase designed by Woods Bagot leads up to Stylecraft.
Back in the showroom above, Gardam’s Place lounging and Breeze table ranges can be found. LEN’s modular Bauhaus range and the rounded metal frames of acp atelier’s Sedis lounging collection join Gardam in representing Stylecraft’s Australian designed and manufactured portfolio.
A little further from home, Stylecraft’s international selection includes Arper’s workplace options and Artemide Design lighting, which is displayed throughout the showroom, including the Orsa pendants above the kitchen space and the nh Suspension in the boardroom.
Woods Bagot and Stylecraft, along with the array of stellar Australian and international furniture designers featured have created a showroom that effortlessly complements the superior quality of the furniture and lighting it displays.
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