Corporate architecture: Germany’s glass gurus LEONARDO use architecture to brand in glass
March 4th, 2008
Founded in 1859, glass specialist brand, LEONARDO are changing the way the world see’s glass.
Bringing new meaning to the concept of a showroom, the recently completed Glass Cube, designed by 3deluxe architects, is part of a strategic development plan for the company, who believe glass is the way of the future.
"The LEONARDO brand has a lot of potential, and we know glass, which is the material of the future." Said Managing Director, Oliver Kleine.
The Glass Cube is essentially a head office/ showroom for the company and is located in Bad Driburg, a town in North Rhine-Westphalia, Germany.
An impressively tall 3-D sculpture of curved structures surrounded by a geometrically severe glass cube, the stunning piece of corporate architecture houses an exhibition area, a showroom, a fashion boutique, a bar and even a ’future’ store- for furniture concept development.
After the extension of the LEONARDO range with the new LED lights, jewels and fragrances, the company has created a highly visible corporate symbol.
"The exciting combination of the latest technology and natural elements that characterises the building is also reflected in our products. Seen from a bird’s eye view, the new building also resembles the square shape of the LEONARDO logo. The cube is the 3rd dimension,
so to speak."
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