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The Leonardo Glass Cube: A Work of Art

Corporate architecture: Germany’s glass gurus LEONARDO use architecture to brand in glass

The Leonardo Glass Cube: A Work of Art


BY

March 4th, 2008


Founded in 1859, glass specialist brand, LEONARDO are changing the way the world see’s glass.

Bringing new meaning to the concept of a showroom, the recently completed Glass Cube, designed by 3deluxe architects, is part of a strategic development plan for the company, who believe glass is the way of the future.

"The LEONARDO brand has a lot of potential, and we know glass, which is the material of the future." Said Managing Director, Oliver Kleine.

The Glass Cube is essentially a head office/ showroom for the company and is located in Bad Driburg, a town in North Rhine-Westphalia, Germany.

An impressively tall 3-D sculpture of curved structures surrounded by a geometrically severe glass cube, the stunning piece of corporate architecture houses an exhibition area, a showroom, a fashion boutique, a bar and even a ’future’ store- for furniture concept development.

 

After the extension of the LEONARDO range with the new LED lights, jewels and fragrances, the company has created a highly visible corporate symbol.

"The exciting combination of the latest technology and natural elements that characterises the building is also reflected in our products. Seen from a bird’s eye view, the new building also resembles the square shape of the LEONARDO logo. The cube is the 3rd dimension,
so to speak."

www.leonardostore.com

www.3deluxe.de/

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