This balance has been achieved beautifully in The Buckland Alexandria residential project by developer Colin Walters. As one of the Sydney’s most interesting inner-city suburbs, Alexandria has an industrial past that is transforming into a thriving residential, commercial and cultural hub. Filled with history and character, it is attracting professional, creative residents who are savvy in an aesthetic, and also a financial, sense.

This market has a sophisticated understanding of design and, as such, The Buckland Alexandria has been carefully curated to appeal to their senses. Leasing agent at Bresic Whitney Projects, Chris Nunn, explains that many of these residents are not interested in the “overpriced, flash-in-the-pan products out there”. However, the opposite is equally distasteful to them, where “developers often use inferior product because it’s difficult to make sense of what represents value,” he reveals.

For this discerning market, a meticulous selection of product was required. In the bathroom areas throughout the 7 apartments and 11 parkside terraces, a suite of Rogerseller products was specified to meet the brief.

Rogerseller Arq Tapware, Strata Shower & Eon Accessories all in Natural Elements Graphite, Catalano Premium Washbasins & Zero Floor Mount Toilet and the Apaiser Freestanding Bath all play a part in creating the interior experience for potential buyers. Just like them, and the suburb itself, the fittings are “sleek, modern and edgy – particularly in the graphite colour,” Chris says.

Chris has found that the Rogerseller items are a huge drawcard and selling tool. “It’s a brand that people identify with straight away, as quality brand,” he explains. “It sets the tone for the off-the-plan project, where a certain leap of faith is required. Brands like Rogerseller give people a lot of confidence.”

And from a development perspective, the products are unequalled in their ability to provide a level of quality, with a reasonable price tag. “Developers pay exorbitant prices trying to put the latest and greatest product in there, but then need to charge an absolute premium,” Chris explains. “Often they don’t know the products intimately from a design point of view, so they do this, or just use inferior quality. Its hard to find a middle ground.

“Rogerseller represents luxury – but it’s really worth the money.”

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