An interior fit-out from Group GSA sweetens up the CBD’s Strand Arcade.
September 30th, 2010
Slap in the centre of Sydney’s CBD, the Strand Arcade dates back to 1891 and was one of the last arcades to be built in Victorian Sydney.
As one of Sydney’s central shopping hubs, the arcade still thrives today with independent Australian retailers, and now boasts an elegant patisserie on the ground floor.
Sweet Infinity is the brainchild of young pastry chef Leanne Beck, the first branch of which was born on Riley Street in Woolloomooloo.
For the second boutique, Beck called upon Group GSA to devise an interior that reflected the sweet and savoury pastries conceived in her kitchen.
“Our challenge for Sweet Infinity was to establish not only the company’s first retail-only store but also a brand identity that was intrinsic to the business.”
“It was important that the cooking process be expressed in the display of the end product; that each cake or quiche was handmade and unique,” Group GSA Director Lisa-Maree Carrigan said.
To incorporate the notion of the cooking process into the concept for the store, the wall behind the counter was adorned with cake tins set on a raspberry-coloured wall.
The fit-out features a floor to ceiling mirror, which faces the counter creating an illusion of spaciousness in what is in fact a tricky small space.
Two feature lights resembling giant cake tins hang from the ceiling over an ornately filled display of pastries, brownies and pies.
“The Sweet Infinity store’s material palette is an abstraction of the ingredients, both organic and decadent, which are reflected within the store’s colour scheme of flour, raspberry, nougat and of course, chocolate,” said Carrigan.
Group GSA
groupgsa.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Natural forms meet technological sophistication to produce GH Commercial’s Pattern Perfect® Native Collection of carpets. Step inside the factory to see how local flavours inform the design.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Corporate Culture opened the doors of its newly refurbished Melbourne showroom for the first time last Thursday 24 March. The new space – situated in the Evan Evans building on Elizabeth Street in the city – quickly filled with hundreds of guests streaming across multiple levels (and even out the door!), celebrating the much anticipated opening of this show-stopping showroom.
Standards Australia’s Australian International Design Awards recognises the best industry and student design in Australia and internationally.
The internet never sleeps! Here's the stuff you might have missed
What makes Italian brand Tacchini so magical? Stylecraft with Tacchini shared some of this magic at four intimate events in Sydney and Melbourne… here’s what we experienced.
The best residential interior incorporates all manner of elements. From materials, colour and products through to imaginative aesthetics and creative innovations and The Interior Space at the 2023 INDE.Awards is the perfect showcase for homes that shine with outstanding design.
With the launch of the new Bachli showroom in Melbourne, there is another destination for lovers of fine design where the curated offering of furniture, lighting and accessories raises the bar on beauty, form and function.
Materialised offer a range of performance driven protective products designed to preserve the integrity and aesthetic of interiors in a range of contexts. Materialised’s Hard Knocks wall covering collection embodies perfect balance between aesthetics and performance.