Indesign’s Editorial Director Paul McGillick visits the newly renovated Miele gallery in Sydney.
March 23rd, 2011
Miele call them galleries, not showrooms. And that’s not just because they actually exhibit commissioned works of art, but because the products themselves are celebrated as though they were works of art.
A major make-over of Miele’s Sydney gallery in French’s Forest completes the national roll-out which now includes Brisbane, Adelaide, Perth and two in Melbourne at Knoxfield and South Melbourne.
Rolled out they may be, but each one has its own character. The first thing you notice about Sydney is the external Joost Bakker green wall made up of herb planters whose produce finds good use in the demonstration kitchen inside.
The interior is almost domestic and not without its own idiosyncracies. The Kenneth Cobonpue ‘Bloom’ chairs in reception, for example, tantalise the visitor: Dare I sit on these or are they works of art?
Spatially, the interior is constantly stimulating. If not works of art, the products are dressed to be actors on a stage. And for the full 4-D effect, check out the glass vitrines set into the floor, whimsically filled with household products.
The ploy is to embody in the gallery itself Miele’s brand values of quality, style, innovation and durability. It also makes the gallery a destination – in this case, one well worth a visit.
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