Nendo creates a mobile amusement park-inspired fashion floor in Tokyo
Published
Nendo’s latest retail design for Japanese department store Seibu Shibuya is a dynamic space with bold colour combinations and playful forms.
Nendo has designed a new women’s fashion floor within the main building of Seibu Shibuya department store in Tokyo. Called “Key to Style”, it is connected by a walkway to the Compolux retail section located in the annex building, which Nendo designed in 2013.
Key to Style draws its inspiration from a mobile amusement park and is targeted at the young customer. The floor features a herringbone pattern in a monotone scheme, while wood accents and pastel blue ceilings and walls go far in enlivening the space.
The sales area is inspired by a circus tent and features cross-shaped passages that run diagonally to improve traffic flow and create a line of sight. Products are arranged by brands in ‘market stalls’.
The same herringbone floor pattern in a grey scheme can be found in Compolux, and Nendo enhanced that connection by merging the two herringbone schemes in the passageway linking both spaces.
Nendo
nendo.jp
Latest Projects
QLD
Living outside the box
At Northshore Hamilton, Plus Studio’s Danny Juric is looking beyond the apartment tower as an isolated object, drawing on mature trees, Brisbane’s subtropical climate and the rituals of outdoor living to shape Duet.
Project
A civic gateway for Pakenham
Genton’s Pakenham Station transforms a utilitarian transport interchange into an open civic landmark, reconnecting the town through landscape, public space and infrastructure designed around Country.
Workplace
Per atria ad astra
In the very heart of Sydney’s CBD, 1 Elizabeth is a vast civic-scale project that integrates workplace design, transport infrastructure, event spaces, and hospitality around some dramatic void spaces.
Workplace
Seidler, Nervi and fjcstudio walk into an office tower
Set within hallowed architectural surroundings amidst the ghosts of Harry Seidler and Pier Luigi Nervi, fjcstudio’s new Sydney home brings geometric clarity and a spirit of creative exchange to a challenging workplace fit-out.