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Louis Vuitton George St Maison

Yelena Smetannikov visits Louis Vuitton Maison George Street, Sydney’s newest landmark of luxury.

Louis Vuitton George St Maison


March 1st, 2012

On 3 December 2011, Louis Vuitton opened its 13th Maison in the world, on George St, Sydney – 25 years to the day that it opened its first store on Castlereagh St in 1986.

“Sydney is one of the most important fashion and cultural cities in the world which brings together heritage and innovation,” says Yves Carcelle, Chairman and CEO of Louis Vuitton.

The Maison will be a new landmark for luxury in Australia, and includes unique personalisation services, a custom designed shoe service for men, and handbags for women.


Built, in collaboration with F2 Architecture, completed the 2000m2 fit-out. Inspired by a Florentine palazzo, the Maison’s interior is an intimate atmosphere which has the characteristics of a luxurious heritage home.

A grand reception area features double height ceilings adorned with gold leaf. Bags, small leather goods and accessories are showcased against anigre wood displays.


A ceiling-hung staircase made of glass, timber and steel leads to the men’s department. Cumaru wood floors and leather furniture create a look that is masculine and highly sophisticated.


Pillars feature an outline of a Eucalyptus tree using a special wood marquetry technique, reflecting Louis Vuitton’s spirit of adapting to local culture and context. All wood used in the fit out is ecologically certified.

The women’s floor is a palette of beige and cream tones. Wallpapers and glass feature geometric patterns. A separate room allows women to design a personalised handbag, from a choice of 8 different types of leathers in 26 colours.


“Opening a Maison in Sydney is an expression of our belief and optimism in the future of this city. We would like visitors to embark with us on a journey full of surprises in this flagship Maison,” Carcelle says.


Acknowledgements to Michaela Dunworth at Built for providing information.

Images courtesy of Louis Vuitton


F2 Architecture

Louis Vuitton

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