When French jeweller Jean Dinh Van launched his eponymous jewellery brand in Paris in 1965, having apprenticed for world-renowned jeweller Cartier, he wanted to create collections that were personal, individual and most of all, modern. It was with this philosophy in mind that Stefano Tordiglione Design envisioned and realised the brand’s first steps into Hong Kong with two contemporary boutiques in IFC and Lee Gardens.
Jean Dinh Van – IFC
The two stores are both compact yet each one catches the eye of passers-by thanks to their striking references to Parisian landmarks.
Jean Dinh Van – IFC
In both stores, images reminiscent of the Eiffel Tower transport visitors to the French capital. Prints once used in a Dinh Van advertising campaign also show off the city’s Pantheon and Place de la Concorde.
Jean Dinh Van – Lee Garden
The bases of the display cabinets resemble the iconic Tower, and are created from slender rods of metal. These displays are thoughtfully arranged in a store where space is at a premium. Yet even so, the design team has managed to incorporate an indented sales area in addition to a small cashiers table.
Jean Dinh Van – Lee Garden
The Parisian theme continues outside the store on the metal cladded exterior, albeit in a more subtle form.
Stefano Tordiglione Design
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