A professional resource for the design curious

Join the global
design collective

Available in print
and online.

Indesign Magazine
Indesign Magazine

High Society for Gen Y

Plus Architecture creates a new concept in affordable housing for an aspirational Generation Y.


September 10th, 2008

Buying or renting property that is affordable but also in the right postcode is one of the greatest hurdles Gen Y faces. Plus Architecture, in collaboration with developers, Hampton, has risen to the challenge with Society in South Yarra.

The development with small but beautifully formed apartments has proven so popular with Gen Y that 360 sold within six weeks of release.

Recognising that Gen Y does not want to compromise on location or lifestyle, Plus has designed apartments under 50 square metres but loaded with multifunctional space saving solutions such as beds that fold into walls to create extra living spaces, streamlined kitchens and lots of storage, along with other necessities of life such as internet access, Ipod docks and communal car pools.

According to designer and Plus Architecture Director, Ian Briggs “Large flexible living spaces are now the order of the day, a space that places much importance on both social and communal activities. Spaces are no longer about ‘me’ but about ‘we’.”







INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed