Footpoint Shoe Clinic is serious when it comes to assessing their client’s feet.

Footpoint’s unique “trac lab” system, a first of it’s kind in Australia, is integrated cleverly into the store design.

This video analysing tool is a simple yet effective process that measures the performance and function of footwear to ensure the perfect fit every time.

Morris Selvatico were appointed to design Footpoint’s new concept store within the “street fashion precinct” of the new Top Ryde shopping centre development.

The challenge was to design a retail experience that would enable Footpoint to stand out from their competitors and compete with the international brands in the adjacent stores.

Morris Selvatico
morrisselvatico.com