ASICS HQ

Indesign takes a look inside the ASICS national headquarters, a clever mix of design and branding to a theme.

February 3rd, 2011

The Australian headquarters of leading sports footwear brand ASICS, in Eastern Creek west of Sydney, is not your regular office.

WMK Watermark has used 2500 square metres of space to create an athlete’s paradise.

The facility features a gym, mini football field, table tennis court, games room, Japanese garden and luxury lounge.

Meeting rooms each reflect a distinct sporting theme.

The communal dining/kitchen area, with its polished timber floor, is marked out to resemble a basketball court.

A running track ties the separate components of the workspace together.

Design and branding agency There conceived the graphics for the interior, creating a colourful, striking visual effect that conveys the ASICS brand philosophy.

Graphics were carefully designed to reflect ASICS’ focus on movement and technology.

The ASICS headquarters fit-out marks the 2nd collaboration between WMK Watermark and There, and the result is a vibrant and engaging design offering a unique experience and encapsulating ASICS as a brand.

Photography by Anthony Fretwell

WMK Watermark
watermarkarchitecture.com.au

There
there.com.au

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Rail

Pedrali

Relaxing Floors Collection

GH Commercial

Team Modular System

Team Modular System

Stylecraft

Social Canvas Collection

GH Commercial

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

When Worlds Collide: HOW WE LIVE opens in Sydney

When Worlds Collide: HOW WE LIVE opens in Sydney

Sydney’s newest design concept store, HOW WE LIVE, explores the overlap between home and workplace – with a Surry Hills pop-up from Friday 28th November.

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.

King Living is redefining Australian textile design

King Living is redefining Australian textile design

For a closer look behind the creative process, watch this video interview with Sebastian Nash, where he explores the making of King Living’s textile range – from fibre choices to design intent.

Translating design intent with Klaro’s manufacturing-led approach

Translating design intent with Klaro’s manufacturing-led approach

In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally – allowing commercial interior designers to deliver unique pieces aligned to the project’s original vision.

Related Stories

Made by man: Social sustainability as the new luxury

Ideas

Made by man: Social sustainability as the new luxury

With Western Australia’s first design title launching, “more” design capital certainly won’t mean “less”…

Seychelles Fabric by Hunter Douglas

Hunter Douglas Commercial introduces Seychelles Fabric with tonal backing.

In Profile: Chris Rak

From his studio in St Kilda, Chris Rak creates sculptures that explore the relationships between object and space.

Home

White and Fluffy

Inlite, 07

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

Designing for longevity: the product-led practice of Dirk du Toit

Designing for longevity: the product-led practice of Dirk du Toit

From furniture and homewares to lighting, Dirk du Toit’s Melbourne-based studio Dutoit is built on local manufacturing, material restraint and the belief that longevity is central to sustainable design.

Ra:tio blends interior and landscape design in a Jubilee Hills café

Ra:tio blends interior and landscape design in a Jubilee Hills café

Ra:tio café blends calm interiors and lush outdoor spaces through VAL Atelier and The Pinewood Studio’s refined, contemporary design.

Disuko channels 1980s Tokyo nostalgia atop a Melbourne rooftop

Disuko channels 1980s Tokyo nostalgia atop a Melbourne rooftop

Located in the former Madam Brussels rooftop, Disuko reimagines 1980s Tokyo nightlife through layered interiors, bespoke detailing and a flexible dining and bar experience designed by MAMAS Dining Group.

Forested Future documentary explores forestry, stewardship and material culture

Ideas

Forested Future documentary explores forestry, stewardship and material culture

AHEC has produced a documentary exploring forestry and stewardship through long-term forest management and human responsibility.