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ASICS HQ

Indesign takes a look inside the ASICS national headquarters, a clever mix of design and branding to a theme.



BY jesse

February 3rd, 2011


The Australian headquarters of leading sports footwear brand ASICS, in Eastern Creek west of Sydney, is not your regular office. 

 

WMK Watermark has used 2500 square metres of space to create an athlete’s paradise.

The facility features a gym, mini football field, table tennis court, games room, Japanese garden and luxury lounge.

 

Meeting rooms each reflect a distinct sporting theme.

 

The communal dining/kitchen area, with its polished timber floor, is marked out to resemble a basketball court.

 

A running track ties the separate components of the workspace together.

Design and branding agency There conceived the graphics for the interior, creating a colourful, striking visual effect that conveys the ASICS brand philosophy.

Graphics were carefully designed to reflect ASICS’ focus on movement and technology.

 

The ASICS headquarters fit-out marks the 2nd collaboration between WMK Watermark and There, and the result is a vibrant and engaging design offering a unique experience and encapsulating ASICS as a brand.

 

Photography by Anthony Fretwell

WMK Watermark
watermarkarchitecture.com.au

There
there.com.au


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