Indesign takes a look inside the ASICS national headquarters, a clever mix of design and branding to a theme.
February 3rd, 2011
The Australian headquarters of leading sports footwear brand ASICS, in Eastern Creek west of Sydney, is not your regular office.

WMK Watermark has used 2500 square metres of space to create an athlete’s paradise.
The facility features a gym, mini football field, table tennis court, games room, Japanese garden and luxury lounge.

Meeting rooms each reflect a distinct sporting theme.

The communal dining/kitchen area, with its polished timber floor, is marked out to resemble a basketball court.

A running track ties the separate components of the workspace together.
Design and branding agency There conceived the graphics for the interior, creating a colourful, striking visual effect that conveys the ASICS brand philosophy.
Graphics were carefully designed to reflect ASICS’ focus on movement and technology.

The ASICS headquarters fit-out marks the 2nd collaboration between WMK Watermark and There, and the result is a vibrant and engaging design offering a unique experience and encapsulating ASICS as a brand.

Photography by Anthony Fretwell
WMK Watermark
watermarkarchitecture.com.au
There
there.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Romax Tiles is excited to announce a new breakthrough of floor/wall coving by introducing the new series called “CS stone”. It provides a New Harmony coordination of finishes with Creaser Stone bench top. With five colors & three surfaces to select, the space designs will enhance unlimited.
On the eighth floor of the historic Nicholas Building on Melbourne’s Swanston Street, Tim Fleming has carved out a tidy creative niche for himself and his brand Flatland OK, Ben Morgan reports
The internet never sleeps! Here's the stuff you might have missed
AFK Studios’ Earle Arney joined STORIESINDESIGN podcast last year to speak about SyLon. Here, we reproduce a summary on a recent report with NLA that builds on research into housing as infrastructure amidst a landscape of housing crisis.
Presented by Shade Factor