Indesign takes a look inside the ASICS national headquarters, a clever mix of design and branding to a theme.
February 3rd, 2011
The Australian headquarters of leading sports footwear brand ASICS, in Eastern Creek west of Sydney, is not your regular office.
WMK Watermark has used 2500 square metres of space to create an athlete’s paradise.
The facility features a gym, mini football field, table tennis court, games room, Japanese garden and luxury lounge.
Meeting rooms each reflect a distinct sporting theme.
The communal dining/kitchen area, with its polished timber floor, is marked out to resemble a basketball court.
A running track ties the separate components of the workspace together.
Design and branding agency There conceived the graphics for the interior, creating a colourful, striking visual effect that conveys the ASICS brand philosophy.
Graphics were carefully designed to reflect ASICS’ focus on movement and technology.
The ASICS headquarters fit-out marks the 2nd collaboration between WMK Watermark and There, and the result is a vibrant and engaging design offering a unique experience and encapsulating ASICS as a brand.
Photography by Anthony Fretwell
WMK Watermark
watermarkarchitecture.com.au
There
there.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The new range features slabs with warm, earthy palettes that lend a sense of organic luxury to every space.
A longstanding partnership turns a historic city into a hub for emerging talent
Open this week at The National Gallery of Victoria, In Absence is a cultural conversation through architecture by Edition Office and Indigenous artist Yhonnie Scarce.
The internet never sleeps! Here's the stuff you might have missed
The new Heritage Loom Collection weaves past and present together to capture the spirit of iconic fabric construction
Hospitality is evolving fast, demanding interiors that can flex as quickly as guest expectations. From modular seating to stackable silhouettes, Bowermans brings global design brands and local know-how to help designers shape spaces that perform as well as they inspire.