Established by Sebastian Wrong in 2011 with a view to making unique, eclectic artwork and objects accessible to a mainstream audience, The Wrong Shop is a bridge between the art and design world and the general public. 

Drawing on his fine art background and skills in curation, Wrong’s eye for the interesting is demonstrated within his shop’s vast range of digital prints, created by some of the world’s most respected contemporary designers and artists.

Drawing 9 – Ronan Bouroullec

Living Edge has partnered with The Wrong Shop to marry two pioneers of authentic, original and sustainable design, in turn making the store’s collection accessible to the Australian public.

Aidan Mawhinney, CEO of Living Edge, says that the company is elated to bring The Wrong Shop down under.

“Living Edge is proud to be bringing Sebastian Wrong’s artistic vision to our stores,” he says. 

“Providing captivating and expressive artwork at an affordable price is an exciting direction for the brand and naturally fits with our commitment to forward-looking, authentic and distinguished design.”

Drawing 3 – Ronan Bouroullec

The available for purchase through Living Edge includes digital prints from the iconic Ronan Bouroullec and Milan based Nathalie Du Pasquier.

Ronan Bouroullec’s posters are an imaginative play on fluid, abstract forms that portray an intriguing sense of depth and dimension. Using a free-flowing technique that gives a three-dimensional quality to the artworks, Bouroullec’s intuitive and meditative artistic process evokes a feeling of continuity and rich layering, with a minimalist edge. 

Geometric in form and striking in nature, Nathalie Du Pasquier’s bold posters ‘Caldo’ and ‘Freddo’ feature the rich and energetic colour profiles and abstract forms that have become synonymous with the famed Memphis Group co-founder. Structural yet soft, the detailed brushstrokes visible throughout create a gentle sense of tactility in an otherwise rigid composition.

Caldo – Nathalie Du Pasquier

Freddo – Nathalie Du Pasquier

Available in a series of 11 unframed artworks digitally printed on three types of paper: Pergraphica Natural Smooth, Fedrigoni Spendorlux and Chromolux Cast Coated, each artwork is a study in bold pattern and expressive design.

The collection of works, each priced at $150 including delivery, are now available online at livingedge.com.au, and are on display within Living Edge showrooms Australia-wide.