Reddie is a new furniture and lifestyle concept, offering online customisable designs, launched to change the way people perceive and shop for furniture.
Reddie has been planned from the ground up with simplicity and originality at the fore. Driven by a passion for pieces that will stand the test of time and decidedly against trends, appearance and durability are the two pillars of the company’s philosophy.
Currently, there is available a range of dining tables, side tables, coffee tables, and storage units in four distinct styles; Bob, Suzy, Willy, and Vinny. Each style has a different personality and is customisable, so anyone can find something that suits his or her style. With this customisation, there are over 1000 unique combinations that can be made. The products are available in natural teak, a white-washed teak, and an Italian cararra marble.
“I wanted to create a collection of classic furniture that could be customised online. After working as a commercial interior architect for many years, I found selecting furniture tiring,” says Caroline Olah, founder of Reddie. “Often a table I liked did not come with an option to change colours or sizing, and customising furniture was always time consuming and costly.
“When I looked at the furniture market, particularly the online, there were limited stores in the middle price range where you can find good quality, handmade and original designs. It was at that point I set out to create Reddie.
“Reddie is a fun and approachable furniture brand. It aims to make furniture shopping, enjoyable, easy and accessible by allowing you to create your unique Reddie piece. Your designs can vary from being funky and colourful, to clean and simple.”
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
For a closer look behind the creative process, watch this video interview with Sebastian Nash, where he explores the making of King Living’s textile range – from fibre choices to design intent.
In a tightly held heritage pocket of Woollahra, a reworked Neo-Georgian house reveals the power of restraint. Designed by Tobias Partners, this compact home demonstrates how a reduced material palette, thoughtful appliance selection and enduring craftsmanship can create a space designed for generations to come.
At the Munarra Centre for Regional Excellence on Yorta Yorta Country in Victoria, ARM Architecture and Milliken use PrintWorks™ technology to translate First Nations narratives into a layered, community-led floorscape.
Elenberg Fraser has taken out the Grand Prix at the 2011 Dulux Colour Awards for it’s A’Beckett Tower.
Refreshing Asian expressions can be found at the new Wanchai2 in Hong Kong writes Jessica Niles DeHoff.
So, you think you are a photographer? Come and compare your images with many of Australia’s most renowned design photographers and see what makes them the best in the business. ‘1 SHOT 22 – Defining moments in the Built Environment’ is now open at Sun Studios.
The internet never sleeps! Here's the stuff you might have missed
With its Academy report, WORKTECH sets out some predictions and reflections on the workplace in 2026.
Designer-maker Simeon Dux creates finely crafted timber furniture with longevity, precision and heritage at its core.