Reddie is a new furniture and lifestyle concept, offering online customisable designs, launched to change the way people perceive and shop for furniture.
September 9th, 2016
Reddie has been planned from the ground up with simplicity and originality at the fore. Driven by a passion for pieces that will stand the test of time and decidedly against trends, appearance and durability are the two pillars of the company’s philosophy.
Currently, there is available a range of dining tables, side tables, coffee tables, and storage units in four distinct styles; Bob, Suzy, Willy, and Vinny. Each style has a different personality and is customisable, so anyone can find something that suits his or her style. With this customisation, there are over 1000 unique combinations that can be made. The products are available in natural teak, a white-washed teak, and an Italian cararra marble.
“I wanted to create a collection of classic furniture that could be customised online. After working as a commercial interior architect for many years, I found selecting furniture tiring,” says Caroline Olah, founder of Reddie. “Often a table I liked did not come with an option to change colours or sizing, and customising furniture was always time consuming and costly.
“When I looked at the furniture market, particularly the online, there were limited stores in the middle price range where you can find good quality, handmade and original designs. It was at that point I set out to create Reddie.
“Reddie is a fun and approachable furniture brand. It aims to make furniture shopping, enjoyable, easy and accessible by allowing you to create your unique Reddie piece. Your designs can vary from being funky and colourful, to clean and simple.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Explore the radical new organisation strategy which accommodates for the hybrid future of work.
Living Edge definitely has the edge when it comes to supplying furniture for the education sector. With a plethora of brands and collections at their fingertips, Living Edge provides the perfect solution for any learning environment.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Should you merge your design business? It’s a big decision and can come with plenty of pros and cons. Robert Peake shares some of the thinking behind one of your biggest business decisions.
With millions of restaurants quite literally at diners’ fingertips, the hospitality stakes are high. So, how do you stand out in the crowd? Chin Chin shows us that a little attitude can go a long way.
The internet never sleeps! Here's the stuff you might have missed
The team across Indesign is filling the calendar with events in preparation for the year’s biggest international design fair, but the most important question – will we see you there? Let us know!
The Social Space at the 2023 INDE.Awards recognises best design, innovation and creativity on every level and Capral, the supporter of this category, is leading the way, taking us all to a more sustainable future.
K5 Furniture gives us an elegant nudge towards healthier habits and self-care with three new ranges that help us experience and enjoy life, build a sustainable mindset plus more.