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One of The Family: Flexform

One of Italy’s leading furniture producers has found itself right at home with new, expanded Australian representation

One of The Family: Flexform


February 6th, 2013

Guiseppe Fanuli and his sons have been supplying high-end furniture to the residential and A&D communities from their northern Sydney showroom for almost forty years.

An established name in design, exclusively representing Italian and Australian brands, Fanuli is a pan-generational, family-run business in the truest sense.

flexform, fanuli, showroom, sydney, flexform

Their culture of business led by a father, son and brotherly division of duty; exemplifies the Italian migrant story upon which much of Australia’s mid-twentieth century businesses and successful dynasties have grown.

The Fanuli family’s reintroduction of the Flexform collections to the local market is a manifestation of a long-held passion for Italian quality and a desire to share it with an appreciative audience.


“We have always had a strong reputation for providing timeless pieces of fine quality at reasonable cost,” explains Fabio Fanuli,

“Flexform helps take this to a new level by being able to offer our clients some of the best furniture in the world, created by Antonio Citterio, one of the most renowned designers.”


The recently formed partnership between the furniture giant Flexform and Fanuli underscores the strength of the Australian demand for high-end European furniture, with Fanuli dedicating a considerable portion of their Sydney headquarters to the collections.

The Cremorne showroom now presents the broadest showcase of the Flexform range ever seen in Australia with all interiors, merchandising and styling designed and overseen by the Flexform family in Italy.




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