Sheridan’s Trust Your Skin Launch

Through an unassuming side door in a Woollahra terrace, visitors were transported to a sensory showcase unlike any other

BY jesse

September 14th, 2012

The launch of Sheridan’s new point-of-sale and promotional campaign that centres around feel and interaction over ’thread-count marketing’ was a luscious affair.

An impressive installation in a Sydney terrace invoked a feeling of wonderland with three rooms completely given over to the sense of touch – guests being encouraged to engage with the artefacts, curiosities and products so decadently styled.

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Folk Chair

Pedrali

DL11 EXPERIENCE™

LINAK®

Corsica Herringbone

GH Commercial

Stormtech Architectural Linear Drainage System

Stormtech

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Indesign

In a different light: The Geelong College’s Belerren Centre designed by Wardle

The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.

Indesign

Alex Bain on finding his anchor in Herman Miller’s Aeron Chair

In the last instalment of our three-part performance seating series, Alex Bain from Architectus explains why sitting well shouldn’t feel like sitting at all and explores an unexpected success metric of the hybrid workplace: the grounding power of emotional support.

Indesign

From canvas to commercial interiors: Woven Image collaborates with Ben Goss

As Woven Image celebrates 40 years, it introduces a new collection developed in collaboration with Australian artist Ben Goss, inspired by his original artwork Where the Kookaburra Sits into a vibrant collection of digitally printed EchoPanel® murals and patterns.

Indesign

Dipped in integrity: The profound depth of Aeron Chair’s extended palette

Aeron Chair’s new shades, Nightfall and Jasper, arrive with a sense of quiet cohesion – no bells and whistles, no loud technicolour; just two timeless, perfectly versatile near-neutrals. But the new hues aren’t just about colour – and their significance is much more profound than their surface-level subtlety might suggest.

3 DAYS, 100+ EXHIBITORS AT 21 LOCATIONS, OVER 50 DESIGN AGENCIES, ARCHITECTURE FIRMS AND OTHER CREATIVES COLLABORATING

August 15-17

Home

Back of Brunswick

A relatively undiscovered gem, Xilo has been creating contemporary custom furniture for the design community of Melbourne for the past 13 years.

Home

Green Roofs Australasia Conference Nov 2012

Planting on roofs and walls is one of the most innovative, sustainable and rapidly developing disciplines in architecture, landscape design, urban environmental planning, ecology and horticulture

Products

Co-ordinated Colours Collection from Kaldewei

Design baths and enamelled shower trays in attractive natural tones

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

Home

#PedraliGentleHabitat: Pedrali’s presence at the 64th Salone del Mobile

In this edition of The Edit, we take a closer look at Pedrali’s presence at the 64th Salone del Mobile.Milano, from the exhibition architecture to the new launches unveiled within it.

Home

INDE.Awards celebrates 10 years with shortlist reveal at Zenith

The design community gathered at Zenith’s Sydney showroom to celebrate the 10th anniversary of the INDE.Awards and the official unveiling of the 2026 shortlist.

Home

Why Bio-Based & Rapidly Renewable Building Materials Matter

Presented by Woven Image

News

Your 2026 INDE.Awards shortlist is here

Explore the full lineup of shortlisted people, projects and products!

Sheridan’s Trust Your Skin Launch

The Indesign Collection

Folk Chair

DL11 EXPERIENCE™

Corsica Herringbone

Stormtech Architectural Linear Drainage System

Indesign Our Partners

In a different light: The Geelong College’s Belerren Centre designed by Wardle

Alex Bain on finding his anchor in Herman Miller’s Aeron Chair

From canvas to commercial interiors: Woven Image collaborates with Ben Goss

Dipped in integrity: The profound depth of Aeron Chair’s extended palette

Indesign Newsletter

Related Stories

3 DAYS, 100+ EXHIBITORS AT 21 LOCATIONS, OVER 50 DESIGN AGENCIES, ARCHITECTURE FIRMS AND OTHER CREATIVES COLLABORATING

Back of Brunswick

Green Roofs Australasia Conference Nov 2012

Co-ordinated Colours Collection from Kaldewei

While you were sleeping

#PedraliGentleHabitat: Pedrali’s presence at the 64th Salone del Mobile

INDE.Awards celebrates 10 years with shortlist reveal at Zenith

Why Bio-Based & Rapidly Renewable Building Materials Matter

Your 2026 INDE.Awards shortlist is here

Subscribe to our Newsletters