How do you quantify trust? Better yet, what makes a brand more trustworthy than another? In today’s rocky specifier market, Architecture & Design‘s Top Trusted Brands survey helps to make things more transparent.
October 31st, 2018
Trust is easily one of the most important factors between an architect and your client. What about the trust you have in the brands and products you specify? Amidst the more recent issues around non-compliant materials, now more than ever is a time when architects and designers need to know that the products they specify are the best for the job (and are not being specced out by builders.)
Understanding the impact of trust in our industry, digital publication Architecture & Design conducts an annual survey to collate the top 100 most trusted brands. Since 2012, the Trusted Brands survey has audited more than 30,000 votes cast by key decision makers in the architecture and design industry. The brands represented are the ones that push innovation, inspiration and new forms of best practice. The survey acts as a key professional weathervane, providing a benchmark across the full spectrum of products and services offered to this market in Australia, New Zealand and the Asia Pacific region at large.
Now is your time to have a say in which brands you hold in the highest regard. Once released, this survey provides transparency across the industry and creates a powerful differentiator that can help other specifiers in knowing which brands uphold the industry beyond a mere sale.
“While brand awareness has always been one of the hardest things to measure, the issue of brand trust is a far more tangible set of criteria to gauge. And our Top Trusted Brands survey is one of the best ways to understand where your brand sits on the trust scale,” says editor of Architecture & Design, Branko Miletic.
This year the survey endeavours to uncover what drives brand procurement or collaboration by measuring three pillars of trust:
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