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SID17: The Alex Was One Stellar Design District

Surrounded by this city’s most intense industrial developments, and engirt by juggernaut local and international design brands, The Alex was a small oasis of innovation and cutting-edge design thinking.

SID17: The Alex Was One Stellar Design District

This district celebrated the power of technology and innovation to assist us all in the pursuit of a better, more intelligent, thoughtful way of living in design. Getting up close and personal with the latest technological innovations in sintered surface technology with CDK Stone, sitting down with the team from EcoSmartfire to learn about how we can achieve clean-burning fire, The Alex was a portal to high-tech R+D, smart design and the intelligence that lies behind some of our most familiar household names.

Coupled with the expert industrial edginess of Savage Design’s distinctive hardware and the breathtaking beauty of thinkdzine’s kitchen and bathroom design solutions, The Alex showcased the future potential of A+D in all its glory.

Unmissable however, was Flowwave, an installation by artist and designer Christina Waterson as a part of The Project.

Marking the entrance to exhibitors at The Alex, the installation was an exploration of flow patterns found in the world around us that continue to inspire art, design, architecture and cognitive patterns that CLICK with creative solutions. Flowwave’s flow pattern was crafted specificly to The Alex’s unique scale and structure. Through its distinctive layering, materiality and directional colour Flowwave created a soft moment in the hustle and bustle of #SID17.”


Since 1982, CDK Stone has been recognised as a leading supplier of natural stone tiles and slabs. They offer an innovative range of elegant and exotic natural stone sourced throughout the world for the A+D community.

Highlights –CDK launched their stunning new Alexandria showroom in The Alex. Designed by the talented team at Decus Interiors, their beautiful new home showcases the latest Neolith colours and surfaces as well as the entire CDK range of natural stone. We couldn’t help but take advantage of the situation, hosting two design discussions: the Design Hunter® LiveLife Size and the City seminar and the WorkLife Kitsch, Please! seminar. And CDKStone were happy to oblige. And to top it all off, visitors were treated to Spanish paella and sangria.



The Fire Company is at the forefront of innovation with award-winning, high end EcoSmart Fire brand, it continues to set benchmarks in design, originality, safety and sustainability. From handcrafted freestanding pieces of fire furniture, to grates for traditional fireplace conversion, they offer a complete collection of fireplace solutions that make having an open flame incredibly easy.

Highlights – We learnt all about the new Flex Series of Fireplace Inserts, 92 new models entering the collection and view first hand our collection of stunning concrete outdoor fire tables.


By combining knowledge, state-of-the-art technology, creativity and passion, Savage Design is a local design studio impressing the wider A+D community with their distinct approach to materiality.

Highlights – Savage Design’s new Dave, Dale and Rob ranges of architectural hardware took centre stage at SID17. And in case you did a double take and questioned your sanity – they relocated from The Alex on day 1, and at B2 Studios on day 2 showcasing their full range architectural hardware on their custom-made bike trailers.


thinkdzine is Sydney’s premier design team for designer kitchens, bathroom renovations and living areas. They boast years’ of experience and a passion for creating beautiful and highly functional spaces.

Highlights – thinkdzine unveiled their new showroom displays for 2017/2018 – Cesar – as well as a new exclusive scratch resistant paint, melamine and solid stainless steel finishes. Dall’Agnese, one of Italy’s premium furniture design studios, was also introduced as a new partner. On the Friday afternoon, as part of Indesign Up Late, guests were enticed to stick around with drinks, grazing boards and great conversation.



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