Over 140 guests from Australia’s architectural and design scene gathered at JEB’s Sydney showroom for their partnership launch celebration with furniture designer REDDIE last Friday, 3rd November.
Located in Surry Hills near the heart of the Sydney CBD, the JEB and REDDIE teams alongside some of the country’s best in interior design and architecture from across the country helped transform the showroom into their biggest night yet, to showcase their newest partner’s product portfolio, blending the lines between commercial and residential.
Even the night’s games were designed to challenge the creative skills of designers & architects alike; in a Pictionary-style sketch-off, guests competed in drawing their favourite Sydney landmark, with the winners – Elizabeth Kirkland from Intermain and Francisco Lopez Bosch from Bates Smart – progressing to a final round of fierce competition, tasked to draw their own company logo, blindfolded, in the hope of being the lucky one to take home a REDDIE laptop table.
As part of JEB’s commitment to social responsibility and giving back to the community, the variety of drinks on the night were provided by Sparkke, a local beverage company dedicated to social-activism. Guests could choose to drink a cider to support sexual consent awareness, or sip on bubbles promoting marriage equality, with proceeds from each drink going towards the related causes and charities.
With the laid-back atmosphere and DJ rocking the house down, guests had a great time letting their hair down dancing and enjoying the jelly-shots and freebies sponsored by REDDIE.
JEB is proud of the great result delivered on the night, and to be introducing REDDIE to the Australian market with a bang!
REDDIE is a premium manufacturer of ethically-sourced, handmade furniture. They pride themselves on their minimalist approach to office aesthetics, dedication to the best quality and customisability of their ranges.
Each product is hand-crafted by their in-house master craftsmen in Indonesia, using traditional Danish woodworking techniques and locally-sourced teak. Products can be customised in an almost endless number of ways, and offerings range from tables and chairs to storage units. Contact the design experts at JEB to find out more.














INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
When Caroline Olah conceptualised furniture that could be tailored, well made, classic and supplied in a timely fashion, little did she and husband Andrew, realise the impact their vision would have on the Australian design scene.
The design and architecture crowd was out in force in Singapore over the weekend for Singapore Indesign and a housewarming for Flokk & JEB helped to kick-off of the year’s biggest design event.
The internet never sleeps! Here's the stuff you might have missed
Designed by JPE Design Studio with Warren and Mahoney and cultural creative designer Karl Winda Telfer, Adelaide Aquatic Centre — Kauwingka — recasts civic leisure as landscape, gathering place and cultural story.
Led by SJB, Newcastle Quay is imagined as a mixed-use waterfront precinct where housing, hospitality, public space and heritage work together to reconnect Newcastle with its harbour.
What exactly does a theatre consultant do, and why are they an important part of designing the spaces in which we tell the most dramatic stories? Charcoalblue’s Erin Shepherd tells us more.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.