2016 marks the third year of Cult’s annual ‘Chairity Project’, the charity event that invites a range of Australian creatives to reinvent a beloved and iconic chair design. Each designer or creative is given total freedom to reinvent the chair how they see fit, with the resulting designs then auctioned off to the charities of the each creative’s choosing.

In the previous two years of the Chairity Project, Cult has invited a range of creative visionaries to boldly reinterpret the CH33 chair by Hans Wegner and the Series 7 by Arne Jacobsen. This year Cult is shaking things up, and inviting creatives to reinterpret a future classic – the Officina chair, designed by Ronan and Erwan Bouroullec for Magis just two years ago in 2014.

In 2016, the Chairity Project has 16 creatives from all disciplines – from architecture and photography, to graphic design and jewellery – taking part in the unique and playful challenge of reinterpreting the only recently designed chair. Cult is welcoming back 10 creatives who’ve tackled the challenged in previous years, have participated in previous years including the bassike team, and Fiona Lynch, along with six new contributors including Marsha Golemac & Dan Hocking, Elke Kramer, Mim Design, We Are Triibe and more.

Richard Munao, Founder and Managing Director of Cult says “To me this chair not only represents the icon of tomorrow, but is a fantastic emblem for the Magis brand; a brand that in just 40-short years has both captivated and commanded the respect of the creative community around the world. Renowned for its sophisticated, energetic and surprising works of design, Magis continually offers products that showcase masterful industrial techniques with a playful and quirky edge.”

Following the design process, the Chairity Project 2016 will see exhibition through a travelling tour that will be displayed at Cult showrooms in Sydney (17-20 November) and Melbourne (24-27 November).