indesignlive’s Hong Kong editor, Ben McCarthy, reports on the latest Established and Sons launch, at Lane Crawford, China.
June 16th, 2008
Ben McCarthy is indesignlive’s Hong Kong editor. An Aussie expat living in Asia, working for design legend, Michael Young who better to send us a fortnightly report on ever dynamic design scene over the sea.
Last month, Established and Sons signalled their belief in China’s growing design market, by launching their collection at the Lane Crawford Home store in Pacific Place.
The central area of store is an enclosable space with high ceilings, which seems perfectly suited to changing installations. Such space was made available to the avant-garde British brand, whose acutely branded exhibition made for a tight presentation of a luxury label.
Hong Kong’s consumption of luxury brands in the fashion sector is staggering. The city is the largest consumer of western luxury brands in Asia, outside of Japan, where they spend slightly less per capita.
Walking though central recently, I noticed a couple posing for their wedding photographs, outside the Louis Vuitton flagship store. I thought it quite odd to pose for photos outside a closed shop, but such is testimony to Hong Kong’s addiction for high profile brands.
Perhaps this is what makes Hong Kong an attractive gateway to Asia for Established and Sons who could be considered a type of fashion brand, even though they don’t sell clothing. And with ties to the likes of Stella McCartney, perhaps their business model is more familiar to the fashion world.
Homes are small in Asia, and I think this very fact contributes to the fashion brand phenomenon. It’s not as practical to own a yacht or flashy car, but expensive watches and handbags are accessible formats of status symbols in a densely populated city. Perhaps expensive coffee tables are as well, but I suspect the home isn’t the object of adornment that it is in Europe.
Established and Sons have built a reputable brand over the past 4 years, and have hardly missed a trick, from gallery openings to limited editions. This well-attended, well-publicised and well-presented event is a strategic branding push, well timed with the rise in China’s economic climate.
Perhaps if all goes according to the Established and Sons plan, we’ll soon see newly-weds posing on Established and Sons sofas.
Established and Sons is available in Australia through Format Furniture.
At the opening (from left to right), Development and Marketing Director, Tamara Caspersz, Operations Director and Designer Sebastian Wrong, Designer Michael Young, Chairman Angad Paul, CEO Alasdhair Willis
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Natural forms meet technological sophistication to produce GH Commercial’s Pattern Perfect® Native Collection of carpets. Step inside the factory to see how local flavours inform the design.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
On Tasmania’s East Coat, the Devil’s Corner Cellar Door has marries wine, top design, and panoramic views over the Freycinet Peninsula.
Steelcase introduces the latest in flexible â€˜collaborative seatingâ€™ with the cobiâ„¢ and i2iâ„¢ chairs.
MTM Solutions launched UK furniture line Allermuir in Singapore on Friday 25 November with a British-themed party. Held at their new Playfair showroom, guests mingled with the visiting UK principals, enjoyed Pimm’s & Lemonade and other familiar London traditions, and got the chance to win a lucky draw giveaway of an Allermuir chair.
The internet never sleeps! Here's the stuff you might have missed
Nestled respectfully in the dunes in a beachside pocket of Sydney that is also a sanctuary for native flora and fauna, Adriano Pupilli Architects has crafted a deliberately peaceful and understated piece of community architecture.
A Milliken carpet sample provided inspiration for the colourful fit-out of the Ultimate Security head office in Sydney – and Inspired Spaces and Milliken closely collaborated to bring the vision to life.
2023 is well under way and studios are being shaken up across Australia. See who’s part of the latest round of promotions and appointments.