Going out into solo practice and running a business is not something architects and designers get taught at uni. Creating a brains trust during the Design Entrepreneur seminar session at FRONT, these are the key takeaways for anyone looking to go out on their own.
As the Australian design and construction industry continues to expand, an unprecedented number of professionals are stepping out of major firms to build their own solo practices and consultancies. Yet the unfortunate reality is that without the right business skills and knowledge, the prospects of many of these solo ventures are bleak.
If anyone has the survival skills and understanding of what it takes to build a successful business, it’s Siren Design CEO and Founder Mia Feasey, who founded her business 14 years ago and has never looked back. In this session of the FRONT Forum presented by Gaggenau, Mia was joined by Peter Marix-Evans (CEO of SHAPE Australia), Melinda Huuk (Founder of The Studio* Collaborative), Jason Varker-Miles, (Managing Director of Aston Consulting), and Troy Uleman (Director at John McAslan + Partners) who all took a deep-dive into what it takes to build your own successful design practice.
Watch the full video, or have a read through of the top 7 takeaways you can put into practice.
One of the oldest and most well-known ways to get new clients is through word-of-mouth. But rather than waiting for a recommendation to come through, our panellists shared that a surefire way to maintain leads and work is through nurturing your relationships. Call upon people in your network and ask them for names of people they know who might need your services. Simple but effective.
There are times in business when critical things happen – rapid growth or cash flow drying up to name a couple – but these scary moments can help propel you forward. And some sound planning can ensure that things don’t end up in dire straits.
Bigger is not always better. One of the interesting insights to come out of the session was the fact that every business has a sweet spot between profitability and deliverability and that it is possible to make more money without having to scale up.
If you are a big thinker with creative vision, it makes sense to find a business partner who can be focused on the details. From first-hand anecdotes, the panel shares that a business partner doesn’t have to be a best friend but you should aim for different skills guided by the same purpose.
Pricing is an important factor, if you’re a one-person show, don’t be afraid to charge above the going rate and position yourself as a premium service.
Feeding back into point number one, set aside time in your diary to maintain your business and make sure it grows. If you get too bogged down in the day to day you might be missing important opportunities and possible efficiencies.
By not having a diverse array of income streams you put your business at risk. Should that one client or source somehow stop you might be finding yourself in an ‘oh shit’ moment that you can’t get out of.
Want more advice on running your design business? Read through our archives here.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
A south coast escape that redefines hospitality architecture.
Now in its eighth year, the 2024 INDE.Awards is dedicated to showcasing the extraordinary talent that resides within our region.
The internet never sleeps! Here's the stuff you might have missed
Milanese artisan Henry Timi celebrates natural materials through strikingly reduced geometric forms, creating a stripped-back vision of interior luxury.
An entry by MuseLAB, in The Retail Space in the 2024 INDE.Awards, takes shoppers to another planet where diamonds and great interior design make a lasting impression.
Overcoming pandemic hurdles to redefine guest experiences amidst Sydney’s bustling entertainment precinct, The Darling has undergone a two-year restoration that melds Art Deco interiors with the necessities of hotel living.