The home of architecture and design in the Asia-Pacific

Get the latest design news direct to your inbox!

LIVE
COLLECTION
INDE AWARDS
MAGAZINE
CPD LIVE
LIVE
COL
INDE
MAG
CPD
Search

Chasing Kitsune

Follow the glowing fox through the streets of Melbourne for a pop-up food experience like no other!

Chasing Kitsune

BY

July 20th, 2011

The opening night of the 2011 State of Design festival saw hungry Melbournites following online clues to to track down an elusive food truck.

 

The concept, designed by HASSELL, is inspired by the Japanese mythical fox Kitsune, a cunning nocturnal animal with the power to possess people. Kitsune only reveals itself through shadows and reflection.

Incorporating the ’design that moves’ theme of this year’s State of Design Festival, the team of HASSELL designers has created their version of a Yatai – Japanese food truck – that appears at night at various locations around the city.

 

 

Unassuming by day, by night the truck turns into a pop-up night café with food from Mo Pho in South Yarra, featuring chef KinSan, and drinks from Robot Ninja Sake and Asahi.

 

 

Kitsune will be stalking the city streets between now and 31 July. For clues as to his location, jump onto the Chasing Kitsune Facebook page or download the State of Design iPhone app – and keep your eyes peeled for the glowing fox silhouette!

State of Design
stateofdesign.com.au

HASSELL
hassell.com.au

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Motorised Vertical Bi-fold Screens

Frontier™

Bauhaus Seating System

Woodgrain Laminates

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Metallic magnificence revealed at Milan
Indesign

Metallic magnificence revealed at Milan

When Italian furniture maker, Pedrali partnered with design studio, Formafantasma, the collaboration was always going to result in something both elevated and imbued with impeccable detail and flair.
In a different light: The Geelong College’s Belerren Centre designed by Wardle
Indesign

In a different light: The Geelong College’s Belerren Centre designed by Wardle

The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
From canvas to commercial interiors: Woven Image collaborates with Ben Goss
Indesign

From canvas to commercial interiors: Woven Image collaborates with Ben Goss

As Woven Image celebrates 40 years, it introduces a new collection developed in collaboration with Australian artist Ben Goss, inspired by his original artwork Where the Kookaburra Sits into a vibrant collection of digitally printed EchoPanel® murals and patterns.
What AHEC’s Wood for the Trees Reveals About the Future of Sustainable Design
Indesign

What AHEC’s Wood for the Trees Reveals About the Future of Sustainable Design

At 3daysofdesign 2026, AHEC’s immersive exhibition traced the journey of American hardwood from forest to finished product.

Related Stories

Tapas in Melbourne with Chato
Projects

Tapas in Melbourne with Chato

Chato is a small and intimate Spanish Tapas Restaurant now open in Thornbury, Victoria.
Home or Hotel?
Projects

Home or Hotel?

The first in what will be a series of hotels, Urban Post is designed to feel like a home, as well as satisfy the busy traveler with luxury amenities.

The design of this Jewellery Store is a work of art in itself
Projects

The design of this Jewellery Store is a work of art in itself

Luxury jewellery brand Baccio has seen a new store opened in Westfield shopping centre Miranda.

Home

Green Building and Design Conference 2009 – Green Materials

The aim of the conference is to promote methods and strategies that should be used when selecting building materials.

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

What AHEC’s Wood for the Trees Reveals About the Future of Sustainable Design
Indesign

What AHEC’s Wood for the Trees Reveals About the Future of Sustainable Design

At 3daysofdesign 2026, AHEC’s immersive exhibition traced the journey of American hardwood from forest to finished product.
The showroom as home
Projects

The showroom as home

Daniel Boddam’s new Bronte showroom is also his home. By inviting clients into the spaces where he actually lives with his furniture, the designer offers a more intimate way to experience design.
Elton Group’s $5,000 Think Good Micro-Grant is calling for designers and makers with a bold idea
Indesign

Elton Group’s $5,000 Think Good Micro-Grant is calling for designers and makers with a bold idea

Late night rethinks, endless material testing and prototyping, half-finished or abandoned projects – the work behind-the-scenes work is often where ideas come undone. Elton Group’s Think Good Micro-Grant – a $5,000 annual fund now open for applications – exists to back this kind of unseen effort.
Fireside with Kirsten Stanisich, Jonathan Richards and Royal Oak Floors
People

Fireside with Kirsten Stanisich, Jonathan Richards and Royal Oak Floors

The Richards Stanisich duo will be in conversation with our Editor at Royal Oak Floors’ Sydney showroom on Thursday 23rd July, 2026.

About Us Content Submissions Sales Enquiries Contact Us Privacy Policy
Brought to you by Indesign Media Asia Pacific Our Strategic Partners
Carved from permanence Carved from permanence
HABITUS LIVING
Japan, inside the velvet rope: Sushi masters, Michelin Tokyo and Kyoto’s hidden world Japan, inside the velvet rope: Sushi masters, Michelin Tokyo and Kyoto’s hidden world
LUXURY TRAVEL