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Taking The Retail Experience to the Next Level

Despite the increasing popularity of online shopping, nothing beats experiencing a product in a store. Here are five brands that have pulled out all the stops to make the retail experience one you won’t soon forget.

Taking The Retail Experience to the Next Level


#1 Loubiville

To launch its range of nail colours, Christian Louboutin has called on architect Tarek Shamma to create a magical all-white cityscape with intriguing details. Read more.

Brooks Brothers

#2 Brooks Brothers Hong Kong

It can be daunting to design for a heritage brand, let alone one that’s been standing for nearly two centuries. Stefano Tordiglione Design was given this momentous task when Brooks Brothers opened its 80-square-metre Hong Kong flagship store in May. Read more.


#3 Kayanoya Soy Sauce Shop

In designing the Kayanoya flagship store in Nihonbashi, Tokyo, Kengo Kuma has drawn inspiration from the company’s traditional warehouse in Kyushu, Southern Japan. Read more.


#4 Compolux

Nendo’s design takes inspiration from the wrought iron fences surrounding the parks, squares and other green spaces in European cities. The team have created screens based on these fences, and suspended them from the ceiling as hanger racks for the clothes. Read more.


#5 Tales Pavilion

Conceived by Italian designer Luca Nichetto, this pavilion for Tales in Beijing has a facade covered in 1,200 pieces of brass tubes. Shaped like blades of grass, the tubes oxidise and change colour naturally with the passing of the seasons, thus merging the building with the natural landscape of Lido Garden. Read more.

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