Have you ever felt like your cat or dog wasn’t just a pet, but a member of the family? It’s exactly that focus that led IKEA to create the comprehensive LURVIG pet product range.
If you’re anything like me, you treat your beloved furry friends like actual children. They eat human-grade organic food, sleep in your bed, get bespoke handmade treats, go to a private pet-school and have play-dates with their fellow spoiled animal compadres.
It’s exactly this focus that led IKEA to create the comprehensive pet product range, titled LURVIG – which in Swedish means “shaggy”. Created by pet loving designers with great support and input from trained veterinarians, the range covers all the bases of our shared life with pets indoors and out, so you and your pet can enjoy your home together.
Though the collection is typically Scandinavian-chic, what’s really interesting about LURVIG is the R+D that went into the design process. For example, the collection takes into account the typical needs and at times opposing personality-types of both cats and dogs, providing quiet warm places for cats to curl up, and open beds, cushions, and rubber balls that can accommodate dogs of all sizes.
What’s also clever is that many of the items utilise existing IKEA products, re-purposing them as objects for pets.
The cat scratch mat, with its sewn-in straps, converts the ordinary table leg into a cat’s scratching tree — keeping those same paws from ripping the couch without filling more living space with the traditional eyesore cat tree. Additionally, the globally-saturated KALLAX bookcase insert integrates a comfortable fabric sleeping space into the company’s popular square storage system, so consumers don’t have to necessarily purchase an entirely new structure.
LURVIG is a rather exhaustive collection, featuring everything from beds, hiding-houses and lounges to pet carriers, slow-feed bowls, leashes, toys and other accessories. Once again, if you’re anything like me – an animal-loving design freak with two dogs and two cats – then this collection is sure to have you indulging your furry companions every well-designed needs.
I know you’re excited, but hold your horses, cowboy. As is generally the case with IKEA’s rollouts, the range will only be available in US, Canada, France and Japan initially, with Australia hopefully getting this outrageously necessary collection in the next round.
Head to IKEA US to view the collection.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
BLANCOCULINA-S II Sensor promotes water efficiency and reduces waste, representing a leap forward in faucet technology.
Schneider Electric’s new range are making bulky outlets a thing of the past with the new UNICA X collection.
The Sub-Zero and Wolf Kitchen Design Contest is officially open. And the long-running competition offers Australian architects, designers and builders the chance to gain global recognition for the most technically resolved, performance-led kitchen projects.
In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.
The 2011 Judging Panel for the Australian International Design Awards has been revealed.
The internet never sleeps! Here's the stuff you might have missed
CapitaMall Skyview is a new shopping centre in Chongqing, China designed by CLOU architects and offering a layered interior that mirrors the city’s distinctive urban landscape.
Led by a treble award-winner, projects from across Queensland have recently been recognised at the Australian Institute of Architects Queensland Awards.