In the lead up to Melbourne Cup Carnival, we look at what’s in store for one of the most talked-about design moments, the elaborate Lexus Design Pavilion.
October 19th, 2015
The Lexus Design Pavilion is always a true spectacle of design showmanship. From eye-catching overhead installations to lush and billowing outdoor sanctuaries, it is a perfectly staged made-for-Instagram moment and a sophisticated design extravaganza.
This year, the Lexus Design Pavilion will return to Flemington’s coveted birdcage at Melbourne Cup Carnival, which will serve as a canvas for a collective of hand-picked collaborators who will each present their interpretation of design across architecture, cuisine and experience.
Inspired by a theme synonymous of Lexus’ presentation at Milan Design Week in 2015 – Journey of the Senses – guests of Lexus will enjoy soundscapes, scents, striking visual aspects and taste. The design philosophy this year builds on the concept of ‘growth into fruition’.
Joost Bakker’s work for Lexus, whose hanging rose garden adorned in repurposed light bulb fixtures flourished wildly across Instagram-feeds in 2014, will be taken to new heights. Bakker will bring a bird nest to the birdcage; encapsulating the pavilion in recycled wire roots that twist and wrap the exterior. The confronting peripheral unravels inside, showcasing elegantly formed zones that take guests on a journey of colour, soft, natural textures and form over three distinct levels.
Mim Design Studio will return at the helm of the project – the only architecturally designed marquee within the birdcage. “Flemington calls for taking risks, and being brave. We have set out to create all-encompassing visual experience that will transport Lexus guests beyond the racetrack, into a world of state-of-the-art design. It’s hard to believe the pavilion is a temporary structure,” says Miriam Fanning, Director at Mim Design Studio.
Among the pavilions unique design features that capture the imagination, installation-artist Georgie Seccull brings to life a roaming wall of paper butterflies, while a special glimpse of the all-new luxury Lexus New Generation RX vehicle will be interpreted through a special sculptural installation created by Nicolas Hogios, Chief Designer of Product Design, Lexus Australia.
Lexus Design Pavilion
lexus.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
The Modern Living collection from PGH Bricks & Pavers offers a range of clay bricks with a smooth-face finish that are perfect for realizing your unique design.
Polished and anodised aluminium tube frame. Polypropylene shell. Stackable. Indoors and outdoors use. Dimensions: H 820 W 400 Delivery Time: 12 WEEKS Applications: Indoor and Outdoor Variations: 9 colour variations Finish: Frame – Matt aluminium Shell – polypropylene
Square Metres: 300 Location: 2011 Potts Point Expected completion date: Jul 2009 “The Diamant Hotel Sydney unveils its magnificent Penthouse Suite overlooking the city’s skyline and harbour, topping off the contemporary boutique hotel in rock-star style manner and exclusive luxury living. “Designed by renowned architects Burley Katon Halliday and managed by Eight Hotels Australia, the […]
The internet never sleeps! Here's the stuff you might have missed
GBCA and Winya are leading the way for better consultation and cooperation with Australia’s First Peoples.
In a gesture that honours the Eames’ distinct creative sensibility, Herman Miller unearths the design duo’s unseen colourways, bringing a playful new energy to some of their most iconic pieces.