Elka Collective, from Aplin Creative

Aplin Creative’s visually compelling design for Australian fashion label Elka Collective’s first flagship store raises the subject of why independent brands are investing in bricks and mortar once again.

BY Andrew McDonald

July 9th, 2019

Tags: Aplin Creative, Aspire Floors, Di Lorenzo Tiles, Meizai, Rockcote, Ross Gardam

Interior Design: Aplin Creative

Project Manager: Nik Drakoulis

Builder: i4 Design and Construction

Budget: $80k

Duration: 12 weeks

Furniture

‘Prostoria’ Oblique easychair, Meizai.

Lighting

‘Nebular’ Chandelier, Ross Gardam. ‘Attalos’ pendant light, Marz Designs.

Finishes

Gather Co ‘Malina’ terracotta tiles, Di Lorenzo Tiles. Solider engineered oak flooring, Aspire Floors. Lime Plaster, Rockcote. Sandstone finishes, Kellyville Landscape Supplies.

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Verve™

Autex Acoustics

Shibori: Textiles & Wall Covering

Materialised

Willie Weston

Autex Acoustics

Desk Frame 5 (DF5)

LINAK®

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Indesign

Matter meets design in mineral magnificence

The newest brand to emerge from Cosentino’s creative crucible is Ēclos, a next-generation mineral surface that embodies the organic beauty and tactility of marble in a precision-mineral surface or material.

Indesign

A Smarter, More Intuitive Kitchen with the Bosch AccentLine

Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.

Indesign

Material integrity at SJB’s Billyard Avenue

Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.

Indesign

Dale O’Brien on sitting easy with Herman Miller’s Verus Chair

In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.

Melbourne Design Week 2026: The Review

With a plethora of talks, installations, exhibitions and happenings responding to this year’s theme (Design The World You Want), the eleven-day festival was the largest to date and arguably the most accomplished since inception.

Products

Stylecraft opens new Collins Street showroom in Melbourne

Stylecraft opens its new Collins Street showroom, unveiling curated design spaces and Ross Gardam’s Dwell collection.

News

Australian Furniture Design Award 2026 registrations open

Stylecraft and NGV call for furniture and lighting designs addressing small-space living, with $20,000 prize and commercial development opportunity.

Products

Ross Gardam unveils Dwell, a refined modular collection

Where style and substance truly dwell, Gardam’s latest modular collection – available through Stylecraft – balances elegance and versatility.

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

Ideas

3daysofdesign promises a collective recalibration from ‘more’ to ‘meaningful’

After Milan Design Week’s ‘festival of consumption’, 3daysofdesign offers a much-needed reset, an opportunity to ‘make the world a better place’ and perhaps even a soft-launch of the future.

News

A perfumery with somewhere to sit

For Libertine Parfumerie’s new Armadale boutique, Tamsin Johnson looked to the warmth of the home and the rhythm of old-world shopfronts to make fragrance retail feel slower, richer and more personal.

Projects

Mutual Trust finds a new home in Adelaide

For Mutual Trust’s Adelaide workplace, Woods Bagot drew on the idea of a stately family home to create an interior shaped by legacy and ease.

Products

Much more than three days’ worth

Fast becoming the coolest global design event, Copenhagen’s 3daysofdesign saw a number of standout product releases.

Elka Collective, from Aplin Creative

Read more about Elka Collective by Aplin Creative and the concept behind it here.

The Indesign Collection

Verve™

Shibori: Textiles & Wall Covering

Willie Weston

Desk Frame 5 (DF5)

Indesign Our Partners

Matter meets design in mineral magnificence

A Smarter, More Intuitive Kitchen with the Bosch AccentLine

Material integrity at SJB’s Billyard Avenue

Dale O’Brien on sitting easy with Herman Miller’s Verus Chair

Related Stories

Melbourne Design Week 2026: The Review

Stylecraft opens new Collins Street showroom in Melbourne

Australian Furniture Design Award 2026 registrations open

Ross Gardam unveils Dwell, a refined modular collection

While you were sleeping

3daysofdesign promises a collective recalibration from ‘more’ to ‘meaningful’

A perfumery with somewhere to sit

Mutual Trust finds a new home in Adelaide

Much more than three days’ worth

Elka Collective, from Aplin Creative

Read more about Elka Collective by Aplin Creative and the concept behind it here.

The Indesign Collection

Verve™

Shibori: Textiles & Wall Covering

Willie Weston

Desk Frame 5 (DF5)

Indesign Our Partners

Matter meets design in mineral magnificence

A Smarter, More Intuitive Kitchen with the Bosch AccentLine

Material integrity at SJB’s Billyard Avenue

Dale O’Brien on sitting easy with Herman Miller’s Verus Chair

Indesign Newsletter

Related Stories

Melbourne Design Week 2026: The Review

Stylecraft opens new Collins Street showroom in Melbourne

Australian Furniture Design Award 2026 registrations open

Ross Gardam unveils Dwell, a refined modular collection

While you were sleeping

3daysofdesign promises a collective recalibration from ‘more’ to ‘meaningful’

A perfumery with somewhere to sit

Mutual Trust finds a new home in Adelaide

Much more than three days’ worth

Subscribe to our Newsletters