In 2024, our regional design aesthetic is being built off the bespoke and the curated, where designs with character are taking precedence over the mass minimalism that defined the last decade. In commercial spaces, unexpected designs are helping to drive the return to work, embedding hybridity at the fitout level, while also creating welcoming spaces that people want to be in.

Cult Design has been a go-to for Asia Pacific’s top design talent for over 25 years, and today is a regional hub for the finest furniture and lighting from across the globe. Their collection has long championed iconic and trailblazing products, with brands such as Louis Poulsen, Cappellini, Fritz Hansen, and Zanotta all part of the Cult family. Yet as demand for hybrid design solutions grows, it’s some of Cult’s younger brands that are stepping into the spotlight.

Enter nau: a contemporary Australian design brand that offers furniture, lighting and accessories by a collective of the country’s best designers. Each piece is steeped in possibility, with every design simultaneously beautiful, practical and flexible. The latest collection from nau is a reinterpretation of one of their classics, a system of over 30 elements that responds to the demand for bespoke and curated solutions to create unique and dynamic spaces.

Designed by Adam Goodrum, Mega Tulip is a collection of curved assemblages that can be put together to work on their own, in groups, or as stretches of serpentine seating. It features the same organic curves and perfect proportions of its predecessor – Fat Tulip – but introduces a modularity that makes each piece infinitely adaptable. Ottomans, arm chairs, sofas, and sectionals with different profiles can be grouped with screens and tables, while the option of integrated power transforms plush seating into dedicated spaces for connection.

The perfect collection for designers seeking something different, Mega Tulip offers customisation and character without the need to commission bespoke pieces. Suitable for workplaces, lobbies, public areas and even residential spaces, each element can be grouped or separated to create private zones, open spaces or casual areas; with limitless configurations answering the call for designs that support our new hybrid ways of living, working and interacting.

As a past recipient of the NGV Rigg Design Prize, Vogue x Alessi Design Prize, Indesign INDE.Awards Luminary, and the IDEA Awards’ Editor’s Medal, Adam Goodrum has brought a wealth of experience to his latest collection with nau. Mega Tulip is the product of his commitment to creating functional pieces with spirit and personality, and – perhaps more than ever – is perfectly positioned to help designers create places that are dynamic, flexible and imbued with character.

nau is represented exclusively in Australia, New Zealand and Singapore by Cult Design.

Cult Design

cultdesign.com.au