Although the practice of greenwashing in the architecture and design industry continues to persist, there are measures being taken by various organisations and businesses to ensure that products are not simply tagged with ‘green’, ‘environmentally-friendly’ or ‘sustainable’ tag labels.

Kebony, a Norwegian wood manufacturing company, is one business that shares its process in order to explain the sustainability of its products. The patented, innovative process takes sustainably grown softwood – from sustainably managed forests – and transforms it into a product that reflects the properties of hardwood in three stages.

To find out more about the natural treatment of timber by Kebony.