Danish design house, Normann Copenhagen is making and breaking all the rules.
November 23rd, 2015
‘Design Trends’ is a phrase widely used throughout a number of industries; fashion, architecture, interiors and consumer products. In the business of design, players want to capitalise on the latest trends so as to stay relevant to their target market. By the same token however, each of the very same players are pursuing designs and innovations to stand out from their competitors.
Sticking to current trends and challenging them are two contrasting ideas that often compete alongside one another in a brand’s vision. Though it may appear that the two cannot coexist harmoniously, it’s actually quite the contrary. Product ranges and trends emerge, evolve and change at will, displaying the market’s directional bias on a given time frame, sure. But, it is when those same products are reimagined, built upon and reworked that honest innovation takes place, moving the industry forward.
Normann Copenhagen is known for its brand mobility; the ability to be malleable and comprehensive in their approach to design and challenge the conventional rules. Simultaneously, they are often inspired by trends in the innovation process that see them reimagining everyday products with humour, quality and a “less is more” philosophy. It is not uncommon for them to produce a vase manufactured with clay, made to look like grass, or make a bowl entirely out of rubber.
The driving forces behind the practices of Normann Copenhagen allow the company to effortlessly create products that see traditional materials put to untraditional use. Bold and dramatic play on colour and texture see to the reinvention on everyday, established products to create modern home décor for their customers. Embracing trends with a view to develop them is what really positions Normann Copenhagen as an industry leader in innovative, expressive design.
Normann Copenhagen is available in Australia through DISTRICT.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Direct from Venice, Lucy Bullivant reports on the major talking points at this year’s Architecture Biennale.
On Tuesday 15 June Sydney’s design community came together to witness a tournament quite unlike any other. Riding HAG office chairs, teams competed in the dynmic basketball tournament in the Iken showroom, cheered on by the crowds.
The internet never sleeps! Here's the stuff you might have missed
A hospitality venue in the heart of Osaka comprising four dining options – a place where nostalgic pastimes meet high-end dining.
From a modular armchair and statement lighting, to a table crafted from coffee waste and reissued classics, these are the best new products to launch at this year’s Milan Design Week.