A breakfast soiree with HAY

In Melbourne HAY launched its new city flagship – the second in Australia – with an intimate and relaxed breakfast soiree. Relive the morning, beautifully documented by HAY.

A breakfast soiree with HAY

Alice Blackwood

BY Alice Blackwood

December 9th, 2022

Tags: accessories, Adam Goodrum, collingwood, CULT, cult design, Fitzroy, hay, interior design, Jasmine Mansbridge, product design, products, Richard Munao

In Melbourne HAY launched its new city flagship – the second in Australia – with an intimate and relaxed breakfast soiree. Set within the beautifully illustrated interiors of Collingwood’s Hope Street Radio, the breakfast event saw many of Melbourne’s lead design editors, photographers and revered stylists gather to enjoy delectable breakfast dishes.

Tables were set with colourful vases and summery blooms evoking a morning spent in the gardens. Over glasses of juice and coffee, guests caught up with the HAY team including special guests from HAY, and heard from Cult founder Richard Munao on his long friendship and history with HAY, which lead to the brand’s launch into the Australian market.

Following breakfasts, guests enjoyed a leisurely walk up to Melbourne’s first HAY flagship, situated in the heart of Fitzroy at 176 Johnston Street. The store has already made a splash in its local neighbourhood with its colourful exteriors painted by artist Jasmine Mansbridge, and a monolithic counter of galactic patterning, designed by Adam Goodrum using recycled milk bottle caps. Not to mention all the enviable HAY goods housed within!

Find out more about the HAY Melbourne store, and read up on Richard Munao’s story here.

HAY
hayshop.com.au

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