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The University of Technology Sydney’s revamped Design, Architecture and Building faculty by Gardner Wetherill Associates features eye-catching design and graphics by BrandCulture Communications.
July 14th, 2011
UTS’ Design, Architecture and Building (DAB) facility recently underwent a major upgrade, with a complete fit-out of the 1700sqm photomedia laboratories, including dark rooms, tutorial areas and fabrication workshops.
State-of-the-art technology and contemporary design combine to create a modern environment befitting of a reputed educational institution.
Wayfinding and graphics are cleverly used to both meet OH&S requirements, and to direct and engage students through the facilities.
Paying homage to Herzog & Demeuron and Harry Beck’s original London Underground Map, the “find and discover” concept incorporates bold design elements with an engineering influence.
Red and yellow lines delineate the walkway for safety and direct students through the building, as well as creating a striking motif that ties the different spaces together.
BrandCulture recently received a SEGD Merit Award for the project, described by the jury as “an incredibly cohesive environment, with the environmental graphics working hand-in-hand with the architecture and machinery.”
“Very simply, the environmental graphics work,” said the jury.
“Colour and type and graphics are done sensitively and are appropriate to the environment.”
BrandCulture
brandculture.com.au
Gardner Wetherill Associates
gardnerwetherill.com.au
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