29 June 2010 Sponsored

Fritz Hansen brings back the 50s

Celebrating the Golden Era of design with a new collection of classics at Corporate Culture.

In celebration of the Golden Era of design, Fritz Hansen dealers are releasing a new collection of 1950s Arne Jacobsen furniture.

Originally created for the lobby of the SAS Royal Hotel in Copenhagen, the innovative, curvaceous Egg™ and Swan™ chairs provided a contrast to the sharp geometry of the building itself.

The Egg™, Swan™ and 3300™ series were part of a collection of designs created by Arne Jacobsen for the hotel which opened in 1960.

For the first time, Fritz Hansen is introducing a selection of Jacobsen’s masterpieces in a new range of colours.

The collection of furniture will be available with a base in warm grey and complimenting upholstery in earth and sand tones.

Also part of the new collection is the formal 3300 sofa series, a more rigid-looking piece that was developed from a sofa Jacobsen designed for his own home in the 1940s.

Arne Jacobsen's long gone treasure the 3108™ Series 8, or 'Lily chair without arms', has now been put into production and is available in black or dark chocolate painted beech.

The latest colours on offer add a fresh dimension to Jacobsen’s timeless designs and an alternative solution to contemporary living spaces.

The new collection will be available at selected Fritz Hansen dealers around the world from 1st March 2010.

For more information, visit the Fritz Hansen website.

The collection can be viewed on the following dates, at the Corporate Culture showroom around Australia:

Brisbane showroom June – July
Sydney showroom July – Sept
Melbourne Showroom Sept – Oct
Auckland showroom Nov – Dec

Corporate Culture
corporateculture.com.au

egg chair

series 3108

fritz hansen chair