An indesignlive.com favourite: The Beautiful on the Inside design store – owned and run by Aussie product designer, Lana Alsamir-Diamond – is a hidden treasure amongst the bustle of Sydney’s Taylor Square.
June 13th, 2008
Beautiful on the Inside is not just another design store. Located in Sydney’s design hub, Surry Hills, this store is charmingly unpretentious and inviting – inside and out – and is full of design gold.
It’s owner, Lana Alsamir-Diamond, a product designer herself, meticulously hand picks all pieces in store staying true to the store’s philosophy to only promote the best design.
"The collection has a curated quality to it, everything here is hand picked," says Lana. "We love pieces that have a story to tell, pieces that are most importantly beautiful on the inside, pieces with soul, beyond that we look at the design process itself, well resolved and quality produced pieces."
Stocking funky home accessories, mod furniture and lighting, and fashion and personal accessories, Lana makes sure the store has a mix of local and international design.
"We support both local and international designers, and try and have more that one piece from the same designer so we can support their work and create awareness."
Local designers include Daniel Barbera, Trent Jansen, Matthew Conway, and Frag Woodall. International names include Harry Allen, Rob Brandt, Maxim Velcovsky.
If the consumer in you isn’t inspired, then the architect will be. The space itself is worth a visit for its underground, New York warehouse style boutique layout. Elements that are usually hidden behind clean finished walls and surfaces are all left exposed, untreated and unfinished, materials that are used as under layers are used as finishing materials.
Beautiful on the Inside is a brave, dynamic concept store that will always surprise. But be warned, if you are anything like the indesignlive.com team (we are located just down the road from the store), you may do some serious damage to the credit card.
45/322 Bourke Street,
Surry Hills, Sydney
(61 2) 9360 7733
Email the store
www.beautifulontheinside.com.au
BOTI owner, Lana Alsamir-Diamond
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Australia’s design and construction community has come together for a cause as part of the 2011 Kids Under Cover Cubby House Challenge.
After a seven month, international process, a winning design has been announced for the Adelaide Contemporary gallery.
The internet never sleeps! Here's the stuff you might have missed
We spoke with Jeffrey Wilkes of WILKESDESIGN about the John Portman-designed building, which has been infused with touches of local culture and colour.
Drawing on the concept of a watering hole as a gathering place in nature, GroupGSA has rejuvenated Sydney Water’s headquarters located in Parramatta.
July has arrived in Fortitude Valley, Brisbane and this exemplary luggage brand has a new home that ticks all the boxes.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.