It’s All About Anticipation for Lexus Design Award 2016 | Architecture & Design

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It’s All About Anticipation for Lexus Design Award 2016

Lexus International has launched the call for entries for the Lexus Design Award 2016, now in its fourth year.



BY Andrew McDonald

October 6th, 2015


Originally launched in 2013 to foster the growth of ideas that can contribute to society, The Lexus Design Award competition aims to support up-and-coming creators from around the world.

The theme for the 2016 iteration of the competition is “Anticipation”. As one of the foremost luxury car designers in the world, Lexus is known for its development of products and services through anticipating the changing needs of people and society. This year’s applicants are being encouraged to submit innovative designs and unique interpretations that are true to the essence of this theme.

The 2016 Lexus Design Award gives an opportunity for twelve finalists and their works to receive an introduction to the wider design community and beyond at Milan Design Week 2016. Furthermore, four of the finalists will develop prototypes of their designs while receiving support from globally recognized design mentors. These finalists will present their designs in the Lexus booth, after which the Grand Prix winner will be selected from among the four prototypes through final review by the judges.

LEX_Design-Lexus---A-Journey-of-the-Senses-opened-at-Milan-Design-Week-on-Tuesday

Executive Vice President of Lexus International Mark Templin says, “For Lexus Design Award 2015, finalists gave amazing presentations at the Milan Design Week. These helped make the award a huge success. Whatever the field of design, we encourage applicants for 2016 to submit their most creative ideas that are aligned with our theme of Anticipation.”

Entries to the Lexus Design Award 2016 competition are now open, closing on October 18. The twelve finalists will be announced in early 2016.

Lexus Design Award
lexus.com.au


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