In time for Milan 2013, light, film and music merge in LZF’s latest campaign called High Fidelity
April 3rd, 2013
It is a rare pleasure to discover a manufacturer investing as much passion and thinking in to their marketing as they do their research and development. With beginnings in the art world – well before becoming a respected Spanish design house – LZF’s founders Sandro and Marivi place a strong emphasis on the importance in telling the story of their lights as much as they do conveying their unique aesthetics.
“A trip in time. A glimpse towards the past. A tribute to all those little jazz clubs and beat culture. A brush stroke of Hunter S. Thompson’s words mixed with a pinch of the opening credits of many a classic movie. An audiovisual piece full of nostalgia but mixed with the modernity of the shadow play that LZF brings with their lamps for this years’ campaign.”
The 2013 High Fidelity campaign marries music with light and film across motion graphics and a limited musical compilation. A collaborative engagement between LZF, LekuonaStudio and Rithma; the High Fidelity campaign targeting the “multi-sensorial aesthetics”, the result is at once engaging, immersive and given its uniqueness: quite powerful.
LZF
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Natural forms meet technological sophistication to produce GH Commercial’s Pattern Perfect® Native Collection of carpets. Step inside the factory to see how local flavours inform the design.
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Carme Pinós will be the first Spanish architect to join the ranks as a designer of Melbourne’s MPavilion. We meet with her to find out what’s in store and what to expect.
Dubai-based designer, Khalid Shafar, is leading the way in forging a contemporary design identity for the UAE.
On Wednesday 12 November, iconic Sydney motorcycle dealership, Fraser Motorcycles, opened their new Michael McCann designed showroom in Concord, Sydney.
The charming Lantern Wall Light successfully combines the diverse elements of timber, fabric and acrylic to create a modern interpretation of the hanging lantern. This design by Pierre and Charlotte is used effectively in both intermit interiors such as bedside lighting or more public spaces as hotel foyers. The Lantern shade is hand made and […]
The internet never sleeps! Here's the stuff you might have missed
The team across Indesign is filling the calendar with events in preparation for the year’s biggest international design fair, but the most important question – will we see you there? Let us know!
We introduce you to the jury pool representing South East Asia and India at the 2023 INDE.Awards.
No, this not a review of James Joyce’s latest novel. Timothy Alouani-Roby spoke with Matthews Architects’ managing director, Gerald Matthews, and recently registered architect, Aiden Moon, about the changing face of architectural education and the transition to practice.