In time for Milan 2013, light, film and music merge in LZF’s latest campaign called High Fidelity
April 3rd, 2013
It is a rare pleasure to discover a manufacturer investing as much passion and thinking in to their marketing as they do their research and development. With beginnings in the art world – well before becoming a respected Spanish design house – LZF’s founders Sandro and Marivi place a strong emphasis on the importance in telling the story of their lights as much as they do conveying their unique aesthetics.
“A trip in time. A glimpse towards the past. A tribute to all those little jazz clubs and beat culture. A brush stroke of Hunter S. Thompson’s words mixed with a pinch of the opening credits of many a classic movie. An audiovisual piece full of nostalgia but mixed with the modernity of the shadow play that LZF brings with their lamps for this years’ campaign.”
The 2013 High Fidelity campaign marries music with light and film across motion graphics and a limited musical compilation. A collaborative engagement between LZF, LekuonaStudio and Rithma; the High Fidelity campaign targeting the “multi-sensorial aesthetics”, the result is at once engaging, immersive and given its uniqueness: quite powerful.
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