If not placemaking, what are retail and hospitality design? Design practices Wynk Collaborative and MentahMatter discuss placemaking for customer experience via their own projects.
The Love, Bonito store designed by Wynk Collaborative at Funan merges physical and digital retail for an optimal brand experience.
The number of brand touchpoints is expanding, say three leading retail designers and strategists, and brands are starting to take on human qualities.